Industries · Insurance
Digital marketing and communication agency for insurance companies
Digital marketing and communication agency for insurance companies in West Africa (Côte d'Ivoire, Senegal, Mali, Burkina Faso): education, quote requests, social media, e-reputation and digital tools.
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brands supported since 2017
Insurance is rarely bought on impulse. It protects against risks nobody likes to think about, speaks a technical language and sometimes suffers from a reputation for slowness when a claim comes. In West Africa (Côte d'Ivoire, Senegal, Mali, Burkina Faso), penetration remains low: the potential is huge.
As a digital marketing and communication agency for insurance companies, Digit Communication helps insurers, brokers and bancassurers make their products simple, generate quote requests and strengthen the trust of their policyholders.
Quick answer
Why choose a digital marketing and communication agency for insurance companies?
Because selling insurance is above all about educating and reassuring. A specialist agency knows how to start from life situations rather than contracts, choose the right channels for each profile (families, traders, businesses) and turn interest into appointments with your advisers.
Your challenges
The communication challenges of insurers
Explain life insurance, retirement, health cover or business insurance
Reach the uninsured: young professionals, traders, self-employed workers
Generate measurable quote requests and pass them quickly to the sales network
Look after your reputation, especially around claims settlement
Promote digital services: online subscription, customer area, Mobile Money payment
What we do
Our solutions for insurance companies
01
Educational social media
An editorial line about life projects, family and peace of mind, run by our community management agency in Côte d'Ivoire.
02
Quote request campaigns
Targeted advertising and dedicated landing pages, with our Facebook and Instagram advertising service and our landing page and sales funnel offer.
03
Business insurance
LinkedIn Ads campaigns aimed at HR directors, CFOs and executives for group health and retirement cover.
05
Digital tools
Simulators, online subscription, policyholder area and Mobile Money payment, with our web app and platform and API and payment integration team.
06
Reputation and crisis management
Monitoring, responses to complaints and a crisis protocol, with our e-reputation and digital monitoring and crisis communication offers.
Our work
Some of our work in insurance
For NSIA Vie Assurances, we built an educational editorial line on social media: in 2021, engagement grew by 377% and posts generated more than 20 million impressions in 6 months.
Our offers
Our offers for insurers
Digit Communication prices are shown as "from" prices.
Community management
Premium Pack from 400,000 FCFA per month, Big Business Pack from 500,000 FCFA per month
Request a quote →Campaign management
From 250,000 FCFA per month per platform, advertising budget extra
Request a quote →Why us
Why choose Digit Communication for your insurance company
Measured results in life insurance
Knowledge of the wider financial sector: banks, brokerage firms, asset managers
A team that produces everything in-house, from visuals to videos
The ability to support your subsidiaries across West Africa (Côte d'Ivoire, Senegal, Mali, Burkina Faso)
Other industries
We also support these industries
To go further
See our page dedicated to banking and finance, read our articles on the communication agencies that support banks and insurers and 5 actions to handle a bad buzz (in French), or go back to our industries.
Contact
Let's talk about your insurance company
Tell us about your products and goals: we will send you a proposal within 7 to 14 days.
Frequently asked questions
Frequently asked questions about insurance marketing
Can insurance be sold entirely online?
For simple products, yes: subscription and Mobile Money payment are possible. For more complex products, digital generates the demand and the adviser closes the sale.
Which social network should we focus on?
Facebook for the general public, LinkedIn for businesses, WhatsApp for customer relations.
How can we talk about life insurance without being boring?
By starting from your customers' plans: children's education, retirement, protecting the family, with stories and short formats.
Do you also support brokers?
Yes, with set-ups suited to their size, focused on lead generation and local awareness.