Communication consulting & strategy
Communication strategy consulting in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso)
Before spending a single franc on a campaign, know exactly who to talk to, what to say and where to say it.
9+ years
of field experience
Many companies communicate a lot… without knowing what it brings them. Messages change from one channel to the next, budgets get scattered, teams improvise. A clear communication plan solves these problems before they become expensive. At Digit Communication, our consultants start from your business goals, study your market and competitors, then deliver a roadmap you can apply, with us or with your own teams.
What we do
Our communication consulting services
Communication audit
A review of your materials, social media, website and image with your audiences; strengths, weaknesses and priorities.
Learn more →Brand platform
Positioning, promise, values, tone and key messages, so everyone talks about your brand the same way.
Learn more →Annual communication plan
Goals, targets, channels, schedule, budget and tracking indicators.
Learn more →Launch strategy
Product, brand or entry into a new West African country (Côte d'Ivoire, Senegal, Mali, Burkina Faso).
Learn more →Advice for management
Public speaking, internal communication, sensitive communication.
Learn more →Process
Our method
01
Scoping
Interview with management, goals and constraints.
02
Analysis
Market, targets, competitors, existing materials.
03
Recommendations
Strategy, messages and channels, presented and discussed with you.
04
Action plan
Schedule, budget, indicators.
05
Follow-up
Regular check-ins and adjustments, if you choose ongoing support.
Why us
Why Digit Communication for your strategy?
Realistic recommendations, because our teams then carry them out every day: digital, media, events.
9+ years of experience with very different sectors: banking and finance, insurance, consumer goods (FMCG), health and pharmaceuticals, industry and construction, agribusiness, telecoms and technology, real estate, automotive, retail, education, international institutions…
From large groups to SMEs: a method that adapts to the size of your organisation.
A detailed understanding of the differences between West African markets (Côte d'Ivoire, Senegal, Mali, Burkina Faso).
Contact
Let's talk about your project
Want a clear view of your communication? Ask for a first meeting with a consultant.
Frequently asked questions
Frequently asked questions about communication consulting
Do we need a strategy if we are a small business?
Yes, even a simple one. A one-page strategy often saves months of posts and spending with no effect.
How long does a communication plan take?
Allow 7 to 14 days on average between the first interview and the presentation of recommendations.
Do we have to hand you the execution afterwards?
No. The plan is yours. Many clients then hand us all or part of the execution, but that is your choice.
What exactly does a communication audit include?
A review of all your materials and channels, an analysis of your competitors and a report with the priority actions to take.
Why is the strategy included free in your support packages?
Because action without strategy is pointless. We would rather include it than let you go without.
Go further
Related services and case studies
Digital marketing
Digital campaigns, online advertising, lead generation, e-mail marketing and performance optimisation.
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360° communication campaign
Creative, production, media buying, digital and events combined in one campaign.
See our 12 services →
Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →