Digital marketing training
Digital marketing training in Abidjan: online, in-company or as a MasterClass
Learn from practitioners who run campaigns all year round, with real cases from the Ivorian market.
6
programmes, 3 formats
Digital marketing moves fast: algorithms change, new formats appear, advertising costs shift. Teams that do not train spend more for worse results. Our digital marketing training courses are led by Digit Communication's consultants, who apply what they teach every day. Sessions are hands-on: exercises on real accounts, case studies from West Africa (Côte d'Ivoire, Senegal, Mali, Burkina Faso) and tools you can use the very next day.
What we do
Our training programmes
Mastering the basics of digital marketing
First steps: channels, vocabulary, indicators and good practice.
Learn more →Building, rolling out and steering your digital marketing strategy
From analysis to action plan and results tracking.
Learn more →Community management basics
Facebook, Instagram, LinkedIn, TikTok: editorial line, content, engagement.
Learn more →Learning Google advertising
Campaigns on the search engine, the Display network and YouTube.
Learn more →Our offers
Our training formats
100% online
Who for: professionals and job seekers who want to learn at their own pace. How it works: self-paced learning, with an expert for supervision and coaching.
In-company
Who for: marketing, sales and communication teams. How it works: tailor-made programme, on your premises, adapted to your tools and goals.
In-person MasterClass
Who for: professionals who want to exchange and network. How it works: 3 MasterClasses a year in Abidjan on digital marketing topics.
Prices and dates: on request, depending on the programme and format chosen.
Process
How a training course works
01
Assessment
Assessment of the participants' needs and level.
02
Programme
Tailored programme, approved before the session.
03
Training
Short theory, lots of practice.
04
Learning assessment
Assessment of what was learned and materials given to participants.
05
Follow-up
Coaching available after the session (online and in-company formats).
Why us
Why train with Digit Communication?
Trainers who are practitioners first: they run campaigns all year round.
9+ years of campaigns in many sectors (banking, insurance, consumer goods, health, industry, real estate, education…), from which we draw our examples.
Training experience with companies, job seekers and master's-level students.
Contact
Let's talk about your project
Choose your programme or ask for tailor-made training for your teams.
Frequently asked questions
Frequently asked questions about our training
Is prior knowledge required?
Not for the “basics” programmes. For the strategy and advertising programmes, some prior use of social media helps.
Do you issue a certificate?
Yes, a training certificate is given to every participant who completes the programme.
Can the programme be adapted to our company?
Yes, that is the principle of the in-company format: we start from your goals, your tools and your accounts.
When are the next MasterClasses?
We hold 3 a year in Abidjan. Register to be informed of the next dates.
Is online training supported?
Yes, an expert supervises you and answers your questions throughout your course.
Go further
Related services and case studies
Digital marketing
Digital campaigns, online advertising, lead generation, e-mail marketing and performance optimisation.
Discover the service →
Community management
Social media management, content creation, community engagement, moderation and editorial calendar.
Discover the service →
Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →