Media buying & media consulting
Advertising space buying and media planning agency in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso)
TV, radio, press, billboards, web: a single point of contact to run your campaign wherever your target is waiting for you.
4 countries
one campaign, one single report
Great creative that is poorly distributed is useless. Choosing the right channel and slot, the right radio station in the right city, the right billboard location: that is the difference between a campaign that makes an impact and a budget spent. Our media unit builds your media plan, negotiates rates with the sales houses, books your space and checks that every slot actually ran. For a regional campaign, we coordinate media in several countries with one schedule and one report.
What we do
The media we buy for you
Billboards
Large formats, street furniture, indoor displays; site selection, design, printing and posting.
Learn more →Television
Selection of channels and slots suited to your target, with production of the commercial if needed.
Learn more →Our offers
Our media offers
The media plan is included free for any campaign bought through Digit Communication. Offers are on quote: the price depends on the media, the placements, the duration and the countries.
Billboard campaign
Site selection (large format, street furniture, indoor) · visual design · printing · posting · proof photos
Radio campaign
Choice of stations and time slots · spot production · airtime buying · tracking of broadcasts
TV campaign
Choice of channels and slots · commercial production if needed · airtime buying · broadcast monitoring
Press campaign
Print and online placements · advertorials · negotiated rates · proof of publication
Web and digital campaign
Banners and videos on news websites · social media campaigns · reporting
Multi-country campaign
Distribution in West Africa (Côte d'Ivoire, Senegal, Mali, Burkina Faso) and elsewhere in Africa through our partner network · shared schedule · report by country
360° communication campaign
Creative, production, media buying, digital and events combined
Process
Our 3-step method
01
Media planning
Target analysis, media selection, schedule and budget.
02
Media buying
Negotiation and booking with sales houses and billboard companies.
03
Monitoring and optimisation
Broadcast monitoring, adjustments during the campaign, final report.
Why us
Why Digit Communication for your media buying?
Negotiated rates thanks to our volumes and our relationships with sales houses.
One agency for creative, commercial production and space buying: nothing lost between suppliers.
9+ years of media campaigns for consumer goods (FMCG), banking, insurance, finance, telecoms, industry, health…
Broadcast monitoring and a quantified report for every campaign.
Contact
Let's talk about your project
Give us your target and your budget: we will propose a media plan.
Frequently asked questions
Frequently asked questions about media buying
What budget should we plan for a TV campaign?
It depends on the channels, the slots and the duration. We build several budget scenarios to help you choose.
How do I know my commercial really aired?
We monitor the broadcast and give you a report with the slots that ran, and the available proof.
Can you buy space in several countries?
Yes, in West Africa (Côte d'Ivoire, Senegal, Mali, Burkina Faso) and beyond through our partner network across Africa.
Do we need an agency to buy advertising space?
It is not compulsory, but an agency negotiates better rates, avoids targeting mistakes and coordinates all the media for you.
Can you produce the commercial and the poster as well as buy the space?
Yes. Our design and video production studios make the creative work we run.
Go further
Related services and case studies
Video production
TV commercials, corporate films, promotional videos, motion design and professional photography.
Discover the service →
Graphic design & visual identity
Logos, brand guidelines, advertising materials, brochures, posters and packaging.
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Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →