NSIA Vie Assurances: 20+ million impressions in 6 months on social media
Making life insurance accessible and engaging on social media: that is the challenge Digit Communication took on for NSIA Vie Assurances.
+20 000 000
impressions in 6 months
Key figures
The results at a glance
+20 000 000
impressions in 6 months
+377 %
engagement
+26 %
followers
2021 performance
01
The challenge
Life insurance is not a topic people bring up spontaneously on social media. The stakes: capture attention, spark conversation and introduce NSIA Vie Assurances' products.
02
What we did
An educational editorial line close to everyday life: savings, protecting the family, life projects
Formats that invite dialogue: “Shall we talk about life insurance?”, real-life scenarios (“Which product could be the answer for Frédéric?”)
Visuals created in the brand's colours
Community management and performance tracking
03
The results
In 2021, more than 20,000,000 impressions in 6 months, engagement up 377% and a community that grew by 26%.
In pictures
The campaign in pictures
Expertise
Services involved
Each service has its own page: method, offers and indicative prices.
Contact
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