ACIBADEM: opening the Abidjan office, with a media campaign
The ACIBADEM group, a major healthcare player in Turkey, opened an information office in Abidjan to make its medical services easier to access for African patients. The opening took place on Tuesday 7 May 2024.
15
journalists attended
Key figures
The results at a glance
15
journalists attended
16
Ivorian media outlets
+80 %
of the targeted journalist panel
3
official guests
Opening on 7 May 2024
01
The need
ACIBADEM wanted to announce its arrival in Côte d'Ivoire with a targeted media campaign.
Officially announce its arrival in Côte d'Ivoire
Raise its profile with the Ivorian public and institutions
Build a first relationship of trust with local media and authorities
Position itself as a serious international healthcare provider, accessible from Africa
02
Our approach
A press event
Press conference at the In Concept Store restaurant, Deux Plateaux
15 journalists from 16 Ivorian media outlets: radio, TV, print and online
Attended by the Turkish ambassador, a representative of the Ministry of Health and a representative of Cocody town hall
Q&A with ACIBADEM representatives, office tour and closing lunch
Media mobilisation
5 radio stations, including Radio Nostalgie and Radio JAM
5 TV channels, including RTI, Life TV, NCI and Business 24
4 newspapers, including Le Patriote and Fraternité Matin
2 online media, including Abidjan.net and AfriqueChallenge.info
03
The results
15 journalists out of 18 expected, more than 80% of the targeted panel
Visibility multiplied across media widely followed by Ivorians
Stronger relations with local institutions, thanks to the presence of the authorities
New communication opportunities, including with Canal+
In pictures
ACIBADEM in pictures
Expertise
Services involved
Contact
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