SITIC Africa: digital communication for an international ICT show
SITIC Africa is an international show dedicated to information and communication technologies in Africa. Every year it brings together public and private players from Africa, Europe, Asia and North America around innovation and collaboration opportunities.
6 marques
partner brands branded
Project sheet
SITIC Africa at a glance
Client
SITIC Africa
Sector
Information and communication technology
Format
International show
What we did
Social media and partner branding
01
The need
The show wanted a stronger presence before, during and after the event.
Increase the event's visibility
Showcase partners and exhibitors
Provide professional coverage on digital channels
Set up a consistent, engaging social media strategy
Alongside this, partner brands (CCI, CODRA, Omnis Softwares, UNIDO, Sopra, Vocalcom) asked us to brand their presence at the show.
02
Our approach
Before the event
Visual and written content announcing the event and presenting the partners
Social media publishing schedule
Coordination with exhibitors to plan their online visibility
During the event
Real-time social media coverage
Running the platforms to keep the online audience engaged
Monitoring audience reactions to adjust content
After the event
Visual and written wrap-ups: highlights, testimonials, thanks
Showcasing the partner brands we branded
Recap content to extend the show's visibility
03
The results
A stronger digital presence on social media
Partners more visible to a targeted professional audience
The show's highlights showcased before, during and after the event
In pictures
SITIC Africa in pictures
Expertise
Services involved
Contact
Your event will be our next case study
Organising a show or exhibiting at an event? Tell us about your goal: we will send you a proposal within 7 to 14 days.
