SIAG: media coverage of the Printing and Graphic Arts Show
The Salon de l'Imprimerie et de l'Art Graphique (SIAG) is a trade event dedicated to printing, publishing, packaging and graphic design. It brings together professionals, brands, creatives and experts around the sector's trends and innovations.
3 temps
before, during and after the show
Project sheet
SIAG at a glance
Client
SIAG
Sector
Printing and graphic arts
Format
Trade show
What we did
Media and social media coverage
01
The need
Promote the event beforehand to attract a qualified audience
Provide full media coverage during the event
Keep interest alive after the close with recap content
Showcase the show as a whole, without focusing on individual brand stands
02
Our approach
Before the event
Visual and editorial content to build anticipation
Scheduled posts to inform, tease and engage the community
Visuals on the programme, speakers and themes
During the event
Real-time coverage: photos, videos, stories and live posts
Social media kept active at a steady pace
Highlights: demonstrations, talks, meetings
After the event
Summary content: recap posts, carousels, key photos
Thanks and testimonials from participants and partners
A selection of highlights to keep SIAG visible on social media
03
The results
Stronger online visibility before, during and after the show
Strong organic engagement around the event
The show positioned as the key event for the graphic arts and printing sector
Expertise
Services involved
Contact
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