Industries · Food, beverages and consumer goods
Digital marketing and communication agency for food, beverages and consumer goods
Digital marketing and communication agency for beverage, food and consumer goods brands in West Africa (Côte d'Ivoire, Senegal, Mali, Burkina Faso): launches, 360° communication, influence, packaging.
+180
brands supported since 2017
Beverages, biscuits, flours, dairy products, oils, hygiene products: in consumer goods markets, competition is won by a few francs and a few seconds in front of the shelf. The brands that win are the ones that are known, loved and present everywhere, from the supermarket to the neighbourhood shop.
As a digital marketing and communication agency for food and consumer goods, Digit Communication designs 360° communication campaigns that build awareness of your products, create preference and support sales, in Côte d'Ivoire and across the region.
Quick answer
Why choose a digital marketing and communication agency for food and consumer goods?
Because consumer goods require combining reach (TV, radio, outdoor), proximity (social media, influencers, field activities) and sales activation (promotions, in-store activations, contests). An agency that masters these three levers builds successful launches and lasting brands.
Your challenges
The communication challenges of consumer goods
Launch a new product and drive trial
Build a strong brand against imported products
Support sales with distributors and retailers
Speak to several countries with tailored messages
Look after your packaging, the brand's first medium
Bring key moments to life: Ramadan, the festive season, back to school, major sporting competitions
What we do
Our solutions for consumer goods
01
360° communication campaigns and launches
Strategy, creative concept, TV, radio and digital commercials, with our communication strategy consulting, our commercials and our product launch offer.
02
Social media and influence
Brand content, contests and collaborations with content creators, with our community management agency in Côte d'Ivoire and our influencer marketing agency in Abidjan.
03
Digital advertising
Campaigns on TikTok Ads and Facebook and Instagram, targeted by country and city.
04
Media and field activities
TV, radio and outdoor media buying with our media agency, roadshows and tastings with our below-the-line and street marketing offer.
05
Packaging and visuals
Labels, packaging and advertising visuals, with our packaging and labels and professional photography offers.
Our work
Some of our work in consumer goods
X-Plus: a launch in 4 countries, more than 8 million accounts reached, and its social media
AS Food: the website and simulators of a food processing plant
Les Farines Emelio: a bilingual showcase website
O'Good Food: +468% interactions and +300% reach on social media
Ivoire Trade Distribution: a distributor's website
Our offers
Our offers for food and consumer goods
Digit Communication prices are shown as "from" prices.
Why us
Why choose Digit Communication for your brand
Launches run in several West African countries (Côte d'Ivoire, Senegal, Mali, Burkina Faso)
Collaboration with content creators and leading media
Mastery of the whole chain: packaging, commercials, digital, field activities
Results tracked country by country
Other industries
We also support these industries
To go further
See our page on agriculture and agribusiness, read how to build an impactful offline advertising campaign (in French) and all of our industries.
Contact
Let's talk about your brand
Tell us about your product and your markets: proposal within 7 to 14 days.
Frequently asked questions
Frequently asked questions about consumer goods communication
Is digital enough to launch a food product?
Rarely on its own. It is very effective at creating buzz, but radio, outdoor and field activities remain essential to reach everyone.
Can you run a campaign in several countries?
Yes, with a shared identity and messages adapted to each market.
Are influencers effective for consumer goods?
Yes, especially for young audiences, provided you choose credible profiles that fit the brand.
How do we measure the impact on sales?
By cross-referencing sales data by area and period with the campaign calendar.