TikTok Ads agency in Côte d'Ivoire and Africa
TikTok advertising in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Native videos, UGC creators, targeting and conversion tracking: Digit Communication creates and runs your TikTok Ads campaigns to reach 18-34 year-olds where they spend the most time.
from 250,000
FCFA / month, strategy included
In just a few years, TikTok has become one of the most watched networks among 18-34 year-olds in Abidjan, Dakar, Bamako and Ouagadougou. Brands that settle there early enjoy strong attention and still reasonable distribution costs.
The difficulty lies elsewhere: the format. A TV commercial cropped to vertical does not work on TikTok. As a TikTok Ads agency, Digit Communication produces native videos in its own studios, works with content creators and runs campaigns in TikTok Ads Manager.
What we do
Our TikTok advertising services
TikTok strategy and format selection
In-Feed Ads, Spark Ads (boosting creators' videos or your own account's), TopView, branded challenges: we choose the format based on your goal and budget.
Native video creation
Script, filming and editing in vertical format, with a strong hook in the first 3 seconds, subtitles, trending music and a clear call to action.
UGC content and creators
We select local creators who present your product in their own words. These UGC (user-generated content) videos inspire more trust than a classic commercial.
Targeting and campaign set-up
Age groups, interests, behaviours, countries and cities. TikTok Pixel installed on your website to track conversions.
Management, tests and reporting
We test several videos in parallel, renew the creative as soon as it wears out and send you a clear report: views, cost per view, clicks, conversions.
Our offers
Our TikTok advertising offers
TikTok launch
Strategy and format selection
Script and production of 3 native videos
Ad account and TikTok Pixel set-up
Campaign management and quantified report
TikTok Ads + UGC
Selection of 2 to 5 content creators
Brief, filming follow-up and video approval
Spark Ads on the creators' accounts
Performance report by creator
Monthly TikTok Ads management
Strategy included free
New videos every month
Ongoing TikTok campaigns, linked to your other networks
Weekly optimisation and monthly report
from 250,000 FCFA / month
Request a quoteThe advertising budget paid to TikTok and creators' fees are billed separately from agency fees.
Process
Our method for a TikTok campaign
01
Observe
The trends, sounds and creators that speak to your target.
02
Imagine
Several video angles, written for TikTok rather than adapted from another medium.
03
Produce
Filming in our studios or with creators, fast editing.
04
Run and test
Several videos at the same time; the budget follows the best ones.
05
Renew
On TikTok, a video wears out fast. We prepare the next one before it runs out of steam.
Why us
Why choose Digit Communication for your TikTok campaigns
An in-house video studio. Our video production teams film and edit in-house: no subcontracting, short lead times.
A network of local creators we know and have already worked with.
Campaigns adapted to each sector: consumer goods (FMCG), telecoms and technology, banking and finance, food service, retail, education, real estate, health and pharmaceuticals, automotive…
Mastery of the other channels. Your TikTok videos are reused on Instagram Reels, YouTube Shorts and Facebook, within the same 360° communication.
Contact
Your brand belongs on TikTok
Tell us about your product and your target. We will suggest video ideas and a distribution plan.
Frequently asked questions
Frequently asked questions about TikTok advertising
Is TikTok right for my brand if I am not targeting young people?
TikTok's audience grows wider every year and includes more and more working people aged 25 to 40. At the brief, we check the size of your target on the platform before recommending you invest there.
Do I need an active TikTok account to advertise?
It is not compulsory, but it is recommended. An active account reassures people who click on your ad and lets you use Spark Ads.
What are Spark Ads?
They are ads that run a video already published on your account or a creator's. They keep the likes and comments, which makes them more credible.
How many videos does a campaign need?
We recommend at least 3 different videos at launch, so you can compare them and keep the best.
Can we sell directly from TikTok?
Yes. Campaigns can send people to your website, a landing page or a WhatsApp conversation, and we measure sales with the TikTok Pixel.
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