Influencer marketing agency in Côte d'Ivoire and Africa
Influencer marketing agency in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Influencer selection, negotiation, content, distribution and measurement: Digit Communication runs your influencer campaigns from A to Z, with creators whose community truly matches your customers.
9+
well-known influencers we have worked with
In Côte d'Ivoire as in Senegal, Mali or Burkina Faso, a recommendation from a personality followed by their community often carries more weight than a classic ad. You still have to choose the right person: one whose audience matches your customers and whose image fits yours.
Digit Communication plans and supervises influencer campaigns for companies and institutions, one-off or long-term, for a product launch, more visibility or higher sales. Influencer marketing is part of your 360° communication: influencers' content also feeds your ads and your social media.
Why influence
Why work with influencers?
01
Launch a new brand or product
Influence makes something new known quickly, to an audience that already trusts the person presenting it.
02
Reach a new audience and win customers
Your brand benefits from the influencer's community and can turn it into customers.
03
Gain credibility
Associating your brand with a popular personality transfers part of the trust their community places in them.
04
Save time
The influencer creates relevant content for their audience. Your teams focus on the rest.
What we do
Our influencer marketing services
Influencer research and selection
We analyse the real audience of each profile (age, country, engagement rate, fake followers) before suggesting them. Macro-influencers, micro-influencers, UGC creators or celebrities: the choice depends on your goal.
Negotiation and contracts
Fees, number of posts, content usage rights, exclusivity, schedule: everything is written in a clear contract.
Creative brief and content follow-up
We give the influencer the key messages while leaving them their style. Every piece is approved with you before publication.
Paid amplification
The best pieces are run as ads on Facebook, Instagram and TikTok to reach more people and generate traffic, messages and sales.
Events and activations with influencers
Launch invitations, factory visits, press trips, contests: we organise influencers' presence at your key moments.
Campaign measurement and reporting
Reach, views, engagement, clicks, promo codes used, sales: you know what each influencer brought in.
Client case
A campaign example: Docteur Magic
Brand: Docteur Magic
Business: cosmetics retail
Need: launch of a new product range for hair straightening
Our approach
Target identification
Brainstorming on influencer options
Influencer selected: Emma Lohoues
Definition of the collaboration model
Influencer campaign
Our response
Creative content created by the influencer
Content used in digital advertising (goal: website traffic, lead generation, messages, remarketing)
Result
The stock available in stores sold out in 3 months
Our network
Influencers we have worked with
Over our campaigns, we have worked with content creators and personalities with large followings in Côte d'Ivoire and beyond, in comedy, beauty, food, lifestyle and entertainment.
Emma Lohoues
Teknous
Samo Samo
Zagba
Edith Brou
Yasmine Reda
La Gouteuse
Mama Gourmandise
Willy Dumbo
Emma Lohoues
Teknous
Samo Samo
Zagba
Edith Brou
Yasmine Reda
La Gouteuse
Mama Gourmandise
Willy Dumbo
These collaborations allow us to quickly recommend the right profiles for your brand, and to negotiate on good terms.
Our offers
Our influencer marketing offers
One-off influencer campaign
For a launch, a promotion or an event
Selection of 1 to 3 influencers
Negotiation, contract and creative brief
Content approval and post follow-up
End-of-campaign report
Multi-influencer campaign
Network of 5+ influencers, macro and micro
UGC content reusable in your ads
Paid amplification of the best content
Event activation if needed
Report by influencer and overall review
Brand ambassadors
6 to 12-month partnership with one or more influencers
Year-long posting calendar
Negotiated sector exclusivity
Monthly performance tracking
Influencer marketing can also be included in the Growth or Performance digital support packages, from 750,000 FCFA/month. Influencer fees and the advertising budget are billed separately.
Process
Our 5-step method
01
Identify the target
Who you want to convince and on which network.
02
Shortlist profiles
A list of possible influencers, with their real figures.
03
Select
The profile(s) chosen with you.
04
Define the collaboration model
Formats, number of posts, fees, rights.
05
Roll out and measure
Posts, amplification, report.
Why us
Why choose Digit Communication for your influencer campaigns
A network of verified influencers in Côte d'Ivoire, Senegal, Mali, Burkina Faso, and through our partners across Africa (Morocco, Tunisia, Guinea…).
Campaigns run in many sectors: consumer goods (FMCG), cosmetics and beauty, telecoms and technology, banking and finance, food service, retail, real estate, education, health and pharmaceuticals, automotive…
Influence linked to everything else. Production, advertising, community management and press relations are handled in-house: influencers' content works across all your channels.
Campaigns at every scale. A micro-influencer for a start-up SME or a national campaign for a major brand.
Contact
Let's find the voice that will speak for your brand
Tell us about your product and your target. We will propose a selection of influencers.
Frequently asked questions
Frequently asked questions about influencer marketing
How do you choose influencers?
We first look at their real audience: country, age, engagement rate and share of fake followers. Then we check that their image and past statements are compatible with your brand.
Micro or macro-influencer: which to choose?
A macro-influencer brings visibility quickly. Micro-influencers have smaller but often more engaged and loyal communities. Many campaigns combine both.
How much does an influencer cost in Côte d'Ivoire?
Fees vary with community size, number of pieces and usage rights requested. We present a detailed budget per profile before any commitment.
Can we reuse influencers' content in our ads?
Yes, if the rights are included in the contract. That is what we recommend: this content often performs better than classic ads.
How do you measure the return of an influencer campaign?
With tracked links, dedicated promo codes, WhatsApp message campaigns and the statistics of each post. You receive a report by influencer.
Go further
Related services and case studies
Digital marketing
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TikTok advertising
Native videos, UGC creators, targeting and conversion tracking.
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Press & public relations
Press releases, press conferences, media relations, reputation management and crisis communication.
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E-reputation and digital monitoring
Monitoring, review management, crisis prevention and management.
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360° communication campaign
Creative, production, media buying, digital and events combined in one campaign.
See our 12 services →
Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →