SGA: a structured visual identity for the launch of a key player in vehicle appraisal
Société Générale de l'Expertise Automobile (SGA) specialises in vehicle appraisal, claims assessment, road risk prevention and support for insurers, serving individuals, insurance companies and public institutions.
#E10814
the brand's institutional red
Project sheet
SGA at a glance
Client
Société Générale de l'Expertise Automobile (SGA)
Sector
Vehicle appraisal and insurance
Project
Identity design for a launch
Deliverables
Logo, guidelines, stationery, vehicles, merchandise
01
The need
For its official launch, SGA wanted to lay the foundations of a credible, lasting brand in a sector where image and compliance matter.
Get a distinctive, professional visual identity
Create a memorable logo consistent with its business
Roll out full guidelines for every medium: digital, print, signage, vehicles, merchandise
02
Our mission
The logo
A logotype built on a protective symbol evoking a secure vehicle
Sans-serif capitals conveying rigour, strength and modernity
Colour, black and white versions
The brand guidelines
A strong palette: institutional red (#E10814), dark grey, petrol blue
Helvetica and Poppins typefaces, for web and print
Strict usage rules: clear space, don'ts
The applications
Stationery: business cards, letterheads, envelopes, invoices, folders
Digital: email signatures, social media
Roll-up banners, billboards, point-of-sale and merchandise
Vehicle branding, signage and indoor displays
03
The creative approach
Legibility and reliability, essential in a technical, regulated sector
Multichannel consistency, for a uniform image in the field and online
Scalability, to support the brand's growth
04
Results
A successful launch, with a striking, professional identity
An instantly recognisable brand
A solid basis for future marketing materials
Quick adoption by management, staff and partners
05
Key takeaway
In a sector where reliability is everything, visual identity drives credibility. By supporting SGA from day one, Digit Communication built a strong, consistent image.
In pictures
SGA in pictures
Expertise
Services involved
Contact
Your brand will be our next visual identity
Launching a new brand or want to structure your identity? Tell us about your goal: we will send you a proposal within 7 to 14 days.
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