Dataconnect: a visual identity that lives up to a strategic cybersecurity and cloud player

Name: Digit Communication
Address: Cité les Versants 2, Rue du Bandaman, II Plateau, Cocody, Abidjan, CI
Telephone: +225 07 58 72 71 92

Dataconnect is a pan-African company specialising in high-speed connectivity, cloud infrastructure, data centres and cybersecurity. ISO 27001 certified, it secures and optimises the information systems of businesses, public administrations and operators across the continent.

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Dataconnect : guide d'identité visuelle conçu par Digit Communication

ISO 27001

certification showcased by the campaign

Project sheet

Dataconnect at a glance

Client

Dataconnect

Sector

Cloud, connectivity and cybersecurity

Project

Full visual identity

Deliverables

Logo, guidelines, stationery, signage, vehicles

The need

In a technical, competitive sector, Dataconnect wanted a strong, consistent visual identity that matched its premium positioning and growth ambitions.

Inspire confidence from the very first contact

Make a complex offer easy to understand

Unify communication across all media: print, digital, corporate, events

Our mission

Visual identity design

Logo: concept, variations, monochrome versions

Brand signature, true to the promise of reliability, security and modernity

Full brand guidelines: colour palette, typefaces and usage rules, icon style

Applying the guidelines

Internal materials: presentations, documents, stationery

External materials: posters, banners, event signage

Office branding: wall graphics, reception signage, technical areas

Service vehicle branding

Campaign visuals for the brand launch and for the ISO 27001 certification

The creative approach

Technical expertise: symbols evoking data, the cloud and cybersecurity

Stability and trust: understated, modern colours conveying rigour and reliability

Modularity: a graphic system that adapts to every medium (print, web, video, events)

Results

A consistent graphic identity across every medium

Stronger visibility on digital and event channels

A high-end technology brand positioning

Consistent communication around security, reliability and innovation

Key takeaway

In cloud and cybersecurity, brand image drives performance. Dataconnect now has a clear, credible and scalable graphic territory, able to support its growth across the continent.

In pictures