Ecoplast Inov: a new visual identity for a company committed to the environment
Ecoplast Inov is an Ivorian company developing environmental management, recycling and ecological engineering solutions, to reduce the impact of plastic waste and offer responsible alternatives.
#158809
the green of the new identity
Project sheet
Ecoplast Inov at a glance
Client
Ecoplast Inov
Sector
Environment and recycling
Project
Visual identity redesign
Deliverables
Logo, guidelines, stationery, textiles, vehicles
01
The need
Ecoplast Inov was already up and running, but lacked visual consistency, with a logo that did little to reflect its environmental positioning.
Modernise the logo to embody innovation and the ecological dimension
Build clear, structured and lasting brand guidelines
Lay the foundations for consistent multichannel communication, in print and online
02
Our mission
A new logo
A symbolic logotype combining a green plant, a symbol of growth, and a settings icon, a symbol of technical action and innovation
A deep green (#158809) for nature, with shades evoking freshness and clarity
Open Sans Extra Bold typeface: legible, modern and assertive
The brand guidelines
Palette: dark green, sky blue and bright yellow, with black, grey and white as neutrals
Typefaces: Open Sans for print and digital, Calibri for office documents
Logo usage rules: minimum sizes, clear space, variations and don'ts
The applications
Billboards, flyers, roll-up banners, document covers
Web banners, social media, email signatures
Stationery and textiles: business cards, envelopes, letterheads, polo shirts, T-shirts, caps
Commercial vehicles, vans and signage
03
The creative approach
Ecological clarity: a design that instantly conveys environmental commitment
Technical and natural balance: the link between technology and ecology
Visual uniformity: rigorous guidelines that are easy to apply on every channel
04
Results
A professional, symbolic logo that is easy to recognise
A modernised brand image, more credible with public partners, NGOs and funders
Standardised, flattering communication tools
Graphic consistency that makes future awareness campaigns easier
05
Key takeaway
A well-designed visual identity can refocus a brand on its values. Ecoplast Inov now has a strong, responsible, forward-looking image.
In pictures
Ecoplast Inov in pictures
Expertise
Services involved
Contact
Your brand will be our next visual identity
Are you an impact business or committed to sustainable development? Tell us about your goal: we will send you a proposal within 7 to 14 days.
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