MSCK: a strategic rebranding for a multi-service company serving African territories
MSCK (Multi Services Coulibaly Katana) is a pan-African company working in development consulting, territorial planning, project engineering and public policy management. It supports governments, international institutions, local authorities and businesses, from assessment to monitoring and evaluation.
3 couleurs
blue, green and orange
Project sheet
MSCK at a glance
Client
MSCK (Multi Services Coulibaly Katana)
Sector
Consulting and territorial development
Project
Rebranding
Deliverables
Logo, guidelines, templates, vehicles
01
The need
Growing fast across the continent, MSCK wanted to modernise its brand image.
Reposition its visual identity to match its continental reach
Make its communication more consistent across all internal and external materials
Showcase the credibility of its field expertise
02
Our mission
A new logo
A modern, institutional logotype symbolising the range of fields covered (infrastructure, environment, governance, planning)
Variations for every use: office, digital, signage, field
A brand signature tied to the sustainable transformation of territories
The brand guidelines
A blue (stability), green (sustainable development) and orange (commitment) palette
Professional typefaces, legible on every medium
Templates for presentations, reports, letterheads, project sheets and web visuals
Logo usage rules, clear space and don'ts
Vehicle branding
Wrap designs for service vehicles
Instant recognition in the field, in the areas where MSCK operates
03
The creative approach
Clarity and impact: a clean, modern, memorable logo that respects institutional codes
Visual consistency: a uniform identity across internal and external materials
Adaptability: modular guidelines for varied services: studies, engineering, urban planning, environment
04
Results
A new identity true to MSCK's multi-service DNA
A stronger brand presence in the field
A clearer service offer for technical and financial partners
An image in line with MSCK's ambitions in West Africa and beyond
05
Key takeaway
In territorial development and consulting, brand image carries credibility. This rebranding helped MSCK take a step forward in visibility, consistency and positioning.
Expertise
Services involved
Contact
Your brand will be our next visual identity
Do you work in public policy, consulting or regional planning? Tell us about your goal: we will send you a proposal within 7 to 14 days.
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