Sanitaire Kline+: a reinvented visual identity for a brand seeking credibility
Sanitaire Kline+ specialises in indoor and outdoor sanitation, sanitary maintenance, pest control and professional hygiene. The brand had recognised know-how but needed a more professional image to address institutions and households.
#176ea1
the blue of reliability and cleanliness
Project sheet
Sanitaire Kline+ at a glance
Client
Sanitaire Kline+
Sector
Sanitation and hygiene
Project
Visual identity redesign
Deliverables
Logo, guidelines, print, merchandise, vehicles
01
The need
Build credibility with the public and with professionals
Adopt a more consistent, modern and impactful graphic positioning
Roll out a clear identity on every medium, online and offline
02
Our mission
A new logo
A logotype showing an agent holding out a hand: human commitment, care and attention to living spaces
Rounded, protective shapes that inspire trust and closeness
Horizontal and vertical formats
The brand guidelines
A palette: blue #176ea1 (reliability, cleanliness), orange #f28705 (energy), cyan #36b8f2 and white
Avenir and Calibri typefaces
Graphic patterns unique to the brand
The rollout
Print: flyers, posters, brochures, roll-up banners
Digital: web banners, email signatures, social media
Merchandise and equipment: polo shirts, T-shirts, caps, mugs, badges
Vehicle branding and signage
03
The creative approach
Strengthen the brand's professional image without losing its closeness to customers
Showcase the core business with a clear, clean and reassuring visual world
Deliver a consistent visual experience at every touchpoint
04
Results
A professional image that meets institutional clients' standards
Better visual recognition
A solid basis for marketing campaigns and sales materials
An identity able to support the brand's expansion
05
Key takeaway
An established company can step up by rethinking its visual identity. Sanitaire Kline+ has gone from a local service to a strong, consistent and competitive brand.
In pictures
Sanitaire Kline+ in pictures
Expertise
Services involved
Contact
Your brand will be our next visual identity
Want to professionalise your brand or modernise your logo? Tell us about your goal: we will send you a proposal within 7 to 14 days.
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