Marketing automation agency in Côte d'Ivoire and Africa
Marketing automation in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
CRM, automated workflows, e-mail, SMS and WhatsApp follow-ups, lead nurturing and scoring: Digit Communication sets up your marketing automation so the right message goes out on its own, at the right time.
3 to 4 weeks
to activate your first workflows
Your teams spend hours following up prospects, sending confirmations, reminding appointments or copying contacts from one file to another. Meanwhile, requests go unanswered.
Marketing automation hands these repetitive tasks over to workflows triggered by your contacts' behaviour. Digit Communication chooses the tool suited to your size, connects your contact sources, writes the messages and builds the workflows, so every prospect receives the right information at the right time.
What we do
Our marketing automation services
CRM selection and set-up
We help you choose the tool (HubSpot, Brevo, Zoho, or a lighter solution) according to your budget, then configure it: fields, sales stages, users.
Contact centralisation
Website forms, Facebook and LinkedIn leads, WhatsApp conversations, event registrations: all your contacts arrive automatically in one place.
Welcome and nurturing workflows
A series of messages sent automatically after a sign-up or a request, to mature the prospect until purchase (lead nurturing).
Follow-ups and loyalty
Abandoned cart, unanswered quote, customer birthday, contract renewal, inactive customer: each situation triggers the right message by e-mail, SMS or WhatsApp.
Lead scoring and sales alerts
Each prospect action (open, click, pricing page visit) earns points. Above a threshold, your salesperson is alerted.
Connections between your tools
Website, CRM, e-mailing tool, WhatsApp, spreadsheet, invoicing software: we link them to eliminate manual data entry.
Our offers
Our marketing automation offers
Audit and automation plan
Analysis of your customer journey and current tools
Identification of priority tasks to automate
Tool recommendation based on your budget
Roll-out plan
from 500,000 FCFA
Request a quoteCRM set-up and first workflows
CRM configuration and contact import
Connection of your forms and lead sources
3 to 5 automated workflows written and activated
Team training
Set up in 3 to 4 weeks
Ongoing automation
Strategy included free
New workflows every month
Message and scoring optimisation
Monthly report: leads, conversions, influenced revenue
Included in the Performance digital support, from 1,200,000 FCFA / month
Request a quoteTool subscriptions (CRM, e-mailing platform, WhatsApp API) are billed separately depending on the chosen tool.
Process
Our method
01
Map the journey
From the first visit to purchase, then repurchase.
02
Choose the tool
The simplest one that meets your real needs.
03
Connect
All your contact sources in one place.
04
Write and activate workflows
Starting with those that pay off fastest.
05
Measure and enrich
New workflows, new messages, every month.
Why us
Why choose Digit Communication for your marketing automation
Marketing and tech together. Our developers connect your tools, our writers write the messages, our acquisition experts feed the workflows with leads.
Knowledge of many sectors: banking and finance, insurance, real estate, automotive, education, health and pharmaceuticals, retail, telecoms and technology, industry and construction…
Tools sized for you. We do not recommend an expensive platform to an SME that does not need it.
The channels of the African market. Your workflows use WhatsApp and SMS, not just e-mail.
Contact
Stop following up by hand
Tell us how your prospects come in today and which tools you use. We will show you what can be automated.
Frequently asked questions
Frequently asked questions about marketing automation
Is marketing automation only for large companies?
No. An SME can start with a free or low-cost tool and two or three simple workflows, such as a welcome message and a quote follow-up.
Which CRM tool do you recommend?
It depends on your contact volume, your budget and your channels. We compare several solutions with you before choosing.
Can WhatsApp messages be automated?
Yes, through the official WhatsApp Business API. Messages must follow Meta's rules and be sent to contacts who have given their consent.
Does automation replace my sales staff?
No. It saves them time on repetitive tasks and passes them the hottest prospects, so they can focus on selling.
How long does it take to set up a first workflow?
Allow 3 to 4 weeks to configure the CRM, connect the contact sources and activate the first workflows.
Go further
Related services and case studies
Digital marketing
Digital campaigns, online advertising, lead generation, e-mail marketing and performance optimisation.
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E-mailing, SMS and WhatsApp
Newsletters, SMS campaigns, WhatsApp Business and chatbots.
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Landing pages and sales funnels
Campaign pages, lead capture pages, funnels with Mobile Money payment.
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Web and mobile app development
Custom applications, business solutions, web platforms and Android and iOS mobile apps.
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360° communication campaign
Creative, production, media buying, digital and events combined in one campaign.
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Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →