Communication strategy agency in Côte d'Ivoire and Africa
Annual communication plan in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
A structured annual communication plan to set your communication goals, choose your targets and channels, schedule your actions in a calendar, control your communication budget and track your results with clear indicators.
Free
first discussion with a consultant
Without a plan, communication happens piecemeal: scattered actions, budget used up too early, key moments missed. The annual communication plan gives the whole company a clear roadmap, from campaign launches and commercial highlights to internal communication. Digit Communication builds it with you, integrating every lever of 360° communication: media, digital, events, press relations, below-the-line, for your markets in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…).
What we do
What your plan contains
Situation analysis: market, competition, review of past actions
SWOT: strengths, weaknesses, opportunities, threats
Goals: awareness, image, sales, recruitment, internal engagement… measurable goals
Targets: primary and secondary audiences
Message platform and editorial line: key messages by target, tone, themes
Channels: TV, radio, billboards, press, digital, social media, events, press relations, below-the-line…
Action plan: detailed actions, owners, deliverables
Calendar: 12-month schedule, commercial and institutional highlights
Budget: split by action, by channel and by quarter
Tracking indicators: KPIs by goal and dashboard
Training
Deliverables
Complete annual communication plan
12-month calendar (backward planning)
Detailed budget forecast
Indicator dashboard
Presentation to your management
Our offers
Our offers
Plan de communication annuel
Brief and interviews with management and the departments concerned
Situation analysis: market, competition, review of the past year's actions
SWOT
Measurable goals: awareness, image, sales, recruitment, internal engagement…
Primary and secondary targets
Message platform and editorial line by target
Channel choice: media, digital, events, press relations, below-the-line…
Detailed action plan: actions, owners, deliverables
12-month calendar with commercial and institutional highlights
Budget forecast by action, by channel and by quarter (scenarios if needed)
Tracking indicators and dashboard template
Presentation to management and adjustments
Plan de communication + pilotage
Everything in the annual communication plan
Dedicated consultant throughout the year
Monthly review meetings with your teams
Supplier coordination and action approval
Indicator and budget tracking
Quarterly reviews with recommendations
Plan adjustments during the year
Annual review and preparation of next year's plan
Proposal sent within 7 to 14 days after the brief.
Process
Our method
01
Brief
your challenges, business goals, budget
02
Analysis
situation study, review of the past year, SWOT
03
Strategy
goals, targets, messages, channel choice
04
Planning
action plan, calendar and budget
05
Presentation and adjustments
approval with your management
06
Follow-up
indicators, reviews and adjustments during the year
Why us
Why choose Digit Communication?
A 360° communication vision: a plan that links media, digital, events, press relations and below-the-line
Realistic plans: built with knowledge of actual media and production costs on the ground
Experience in many sectors: banking, insurance, microfinance, telecoms, consumer goods, food, cosmetics, health, real estate, construction, industry, retail, education, NGOs and institutions…
9+ years of experience, 4 countries, 180+ brands supported and 27 experts
Regional coverage: Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…), with a partner network in Africa (Morocco, Tunisia, Guinea…)
Contact
Let's build your communication plan
Tell us about your project. You will receive a proposal within 1 to 7 working days after the first call.
Frequently asked questions
Questions fréquentes
When should you prepare your annual communication plan?
Ideally in the last quarter of the previous year, at the same time as the budget. A plan can also be built during the year, for the remaining months.
Do you need to know your budget before starting?
An indicative envelope helps build a realistic plan. If you don't have one yet, we propose scenarios for several budget levels.
Does the plan cover internal communication?
Yes, if you wish. The plan can include internal communication and employer branding.
Can the plan cover several countries?
Yes. We can build a common plan with country adaptations in West Africa (Côte d'Ivoire, Senegal, Mali, Burkina Faso…).
Can you implement the plan?
Yes. Digit Communication can carry out all or part of the actions and track them.
Go further
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Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →