Digital marketing strategy agency in Côte d'Ivoire and Africa
Digital strategy in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Digit Communication builds your digital marketing strategy from your business goals: free digital audit, SWOT, targets, message, channels, budget and KPIs. A clear digital communication plan before you spend the first franc.
Free
initial digital audit
Many of the brands we meet in Abidjan, Dakar, Bamako or Ouagadougou already have a Facebook page, a website and sometimes campaigns running. What is missing is the common thread: why this network rather than another, what result to expect from each action, and how to know whether it works.
A digital strategy answers these questions in black and white. At Digit Communication, it fits in a document your teams can read in an hour and apply the next day. It is part of your 360° communication: digital works with your media, field and event actions, not alongside them.
What we do
What our digital strategy support includes
Audit of your online presence (free)
We review your website, social media, past campaigns, visibility on Google and what people say about you online. You receive a quantified assessment, not a list of generalities. This digital audit is free.
Competitor and market analysis
What your competitors do online, where they invest, which messages work in your sector, and the gaps they leave open.
SWOT analysis
Your strengths, weaknesses, opportunities to seize and threats to anticipate, on a single page. It is the basis for every decision that follows.
Goals
Precise, quantified and dated goals: awareness, traffic, leads, sales, recruitment. Each is linked to a business result your management can track.
Targets, personas and customer journey
Who really buys, on which phone, at what time, on which network, and what takes them from discovery to purchase. We take local realities into account: data plans, heavy WhatsApp use, mobile payment.
Message platform and editorial line
What you say, how you say it and in what tone, adapted by target and by network.
Channel selection and action plan
Social media, SEO, online advertising, e-mailing, influencer marketing: we keep the channels that serve your goals and drop the others, even fashionable ones. Each channel gets its concrete actions, month by month.
Budget, schedule and KPIs
A budget split by channel and by quarter, a calendar of key moments and precise performance indicators to judge each action.
Our offers
Our digital strategy offers
Digital audit
Audit of the website, social media and visibility on Google
Analysis of 3 direct competitors
Quantified report with strengths, weaknesses and priorities
Presentation of the results to your teams
Delivered in 7 to 14 days
Free
Request a quoteComplete digital strategy
Complete digital audit
Market analysis, SWOT and goals
Targets and personas, message platform, editorial line, channels and action plan
Budget by channel, 6 to 12-month schedule and KPIs
Feedback workshop with your management
Delivered in 3 to 4 weeks
Strategy + digital support
Digital strategy included free at the start
Roll-out by our teams on the chosen channels
Monitoring, optimisation and monthly report
Strategic review every quarter
Social, Growth or Performance packages depending on your needs
Strategy free, support from 400,000 FCFA / month
Request a quoteOffers are adjusted to the size of the brand and the number of countries and markets targeted.
Process
Our 4-step method
01
Listen
An interview with you to understand your business goals, your constraints and what has already been tried.
02
Analyse
Free audit, competition, market and SWOT. We look at the figures before forming an opinion.
03
Build
Goals, targets, message platform, channels, action plan, budget and indicators, in a single document.
04
Hand over
A feedback workshop with your teams, then roll-out by Digit Communication if you wish.
Why us
Why entrust your digital strategy to Digit Communication
A strategy designed by those who roll it out. Our 27 experts cover every discipline in-house: what we recommend, we know how to produce and manage.
A detailed knowledge of many sectors: banking and finance, insurance, consumer goods (FMCG), health and pharmaceuticals, industry and construction, agribusiness, telecoms and technology, real estate, automotive, retail, food service, education, international institutions…
Accounts of every size. Multinationals, growing SMEs and brands just starting out: the strategy is sized to your real means.
An understanding of the African ground. 9+ years in Côte d'Ivoire, Senegal, Mali and Burkina Faso, and a partner network across Africa (Morocco, Tunisia, Guinea…).
Contact
Ask for your free digital audit
Describe your business and your goals. A Digit Communication expert will get back to you, Monday to Friday from 8:30 am to 6 pm.
Frequently asked questions
Frequently asked questions about digital strategy
What is the difference between a digital strategy and a communication plan?
The communication plan covers all your channels, including TV, radio, billboards and events. The digital strategy focuses on the web, social media and online advertising, with measurable goals channel by channel. At Digit Communication, the two are designed to work together.
I already have a community manager. Do I need a strategy?
Yes, they will benefit most. Without a clear direction, they post day by day. With a strategy, they know what to post, for whom and what result to aim for.
Is the strategy really free?
Yes, as soon as you subscribe to monthly digital support. If you only want the document to roll it out with your own teams, the assignment is billed from 500,000 FCFA.
How long before we see results?
The first effects of online advertising show within a few weeks. SEO and awareness take rather 3 to 6 months. The strategy sets goals for each horizon so you can judge progress.
Do you work for brands present in several countries?
Yes. We build multi-country strategies with a common base and adaptations by market, in Côte d'Ivoire, Senegal, Mali, Burkina Faso and elsewhere in Africa through our partners.
Go further
Related services and case studies
Digital marketing
Digital campaigns, online advertising, lead generation, e-mail marketing and performance optimisation.
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Communication consulting & strategy
Communication strategies, audits, brand positioning and communication plans tailored to your goals.
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Web analytics and reporting
Google Analytics 4, Tag Manager, pixels and marketing dashboard.
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Content marketing
Advice videos, vox pops, testimonials, Reels, SEO articles.
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360° communication campaign
Creative, production, media buying, digital and events combined in one campaign.
See our 12 services →
Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →