Launch strategy agency in Côte d'Ivoire and Africa
Product and brand launch strategy in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Succeed with your product launch, your new brand or your entry into a new West African country with a complete launch strategy: teasing, messages, media plan, launch event and results tracking.
Free
first discussion with a consultant
A launch cannot be redone: the first weeks often decide how a product or brand is perceived. Digit Communication designs launch strategies that orchestrate every lever of 360° communication at the right time: teasing, reveal, press relations, advertising, digital, influence, events and field activations. We also support companies entering a new West African country (Côte d'Ivoire, Senegal, Mali, Burkina Faso), with a detailed reading of each market.
What we do
What we launch
Product or service launch: new product, new range, new offer, new app…
Brand launch: company creation, new brand, name change, new identity
Entry into a new country: arrival in Côte d'Ivoire, Senegal, Mali or Burkina Faso; messages and channels adapted to each market
Site opening: branch, shop, showroom, factory, headquarters
Training
What your launch strategy contains
Market analysis: competition, target expectations, country specifics
Positioning and messages: promise, sales pitch, key messages by target
Creative concept: campaign idea and launch signature
Phased set-up: teasing, reveal, establishment, maintenance
Channel mix: TV, radio, billboards, press, digital, social media, influence, press relations, events, field activations…
Calendar: backward planning up to launch day and beyond
Budget: split by phase and by channel
Indicators: awareness, traffic, sales, press coverage, engagement
Our offers
Our offers
Stratégie de lancement
Brief: product, market, goals, launch date, budget
Analysis of the market, competition and target expectations
For a country entry: study of the country, its audiences and its media
Positioning, promise, sales pitch and key messages by target
Creative concept and launch signature
Phased set-up: teasing, reveal, establishment, maintenance
Recommended channel mix: media, digital, influence, press relations, events, field activations…
Backward planning up to launch day and beyond
Budget by phase and by channel
Success indicators
Presentation to management and adjustments
Lancement clés en main
Everything in the launch strategy
Campaign creation: visuals, commercials, videos, content
Media buying: TV, radio, billboards, press, web
Digital and social media campaigns, influencer marketing
Press relations: press release, press kit and press conference
Organisation of the launch event and field activations
Dedicated project manager and coordination of all suppliers
Results tracking and launch review
Proposal sent within 7 to 14 days after the brief.
Process
Our method
01
Brief
product, market, goals, launch date, budget
02
Analysis
competition, targets, country context
03
Strategy
positioning, messages, creative concept, phased set-up
04
Planning
backward planning, channel mix, budget
05
Roll-out
coordination of every lever up to launch day
06
Review
results measurement and recommendations for what comes next
Why us
Why choose Digit Communication?
Every lever under one roof: creative, media, digital, influence, press relations and events, for a coordinated launch
A presence in 4 countries: Côte d'Ivoire, Senegal, Mali, Burkina Faso, and a partner network in Africa (Morocco, Tunisia, Guinea…)
Experience in many sectors: banking, insurance, telecoms, consumer goods, food, beverages, cosmetics, health, real estate, automotive, retail, technology…
9+ years of experience, 180+ brands supported and 27 experts
Rigorous deadline management: shared backward planning and coordination of all suppliers
Contact
Let's talk about your launch
Tell us about your project. You will receive a proposal within 1 to 7 working days after the first call.
Frequently asked questions
Questions fréquentes
How far in advance should a launch be prepared?
Ideally several weeks, or even a few months, before the planned date, to allow time for strategy, creative, media buying and event organisation.
Can you support us when entering another country?
Yes. Digit Communication is present in Côte d'Ivoire, Senegal, Mali and Burkina Faso, and relies on a partner network elsewhere in Africa (Morocco, Tunisia, Guinea…).
Do we have to organise a launch event?
No. The event is one lever among others. The set-up is built according to your goals, targets and budget.
Can you handle the whole launch?
Yes. With the turnkey offer, we manage strategy, creative, media, digital, press relations and the event.
How do you measure a launch's success?
With the indicators set at the start: awareness, traffic, sales, press coverage, social media engagement. A review is delivered at the end.
Go further
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Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →