Content marketing agency in Côte d'Ivoire and Africa
Content marketing in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Advice videos, vox pops, testimonial videos, Reels, SEO-optimised articles: Digit Communication produces the content marketing that attracts your customers, feeds your SEO and builds your expertise over time.
100%
of formats produced in-house
Your customers ask themselves questions before buying: how to choose health insurance, how much a house costs in Bingerville, which fertiliser for cocoa. The brand that answers best wins their trust, and often their purchase.
Content marketing means producing those answers regularly and usefully. At Digit Communication, writers, designers, videographers and SEO experts work together so that every piece of content serves your image, your search ranking and your sales.
What we do
Our content marketing services
Content strategy and editorial line
Which topics to cover, for which targets, on which media and how often. We start from your customers' real questions and what they search for on Google.
Advice videos
Your experts answer your customers' questions on camera: how to choose, how to use, which mistakes to avoid. Short, useful formats that build your expertise and are easy to share.
Vox pop videos
We meet the public in the street, in store or at your events to collect spontaneous opinions on a topic, a product or a consumer habit. A widely watched and shared format in Côte d'Ivoire.
Customer testimonial videos
Your customers tell their experience in their own words. It is the most convincing proof for a hesitant prospect, on your website as on your social media.
Reels and short formats
15 to 60-second vertical videos for Instagram Reels, Facebook Reels, TikTok and YouTube Shorts: tips, product demos, behind the scenes, trends. Script, filming and editing by our teams, with subtitles and a strong hook from the first seconds.
Interviews and educational videos
Interviews with your executives and experts, tutorials, behind-the-scenes production: longer formats for YouTube, your website and LinkedIn.
Web writing and blog articles
SEO-optimised articles written by writers who know the local context and your sector's vocabulary.
Guides, white papers and studies
In-depth downloadable content in exchange for contact details: ideal for B2B prospecting and lead generation.
Podcasts and audio content
A branded show to talk to your community over time, recorded and produced by our teams.
Infographics and visual content
Key figures, processes, comparisons: clear visuals that are easy to share on social media and WhatsApp.
Editorial newsletters
A regular appointment with your customers and prospects, pointing to your content and nurturing the relationship.
Our offers
Our content marketing offers
Content strategy
Audit of your existing content
Research of promising topics and keywords
Editorial line and recommended formats
3 to 6-month editorial calendar
Content production à la carte
Advice videos
Vox pop videos
Customer testimonial videos
Reels, TikTok and YouTube Shorts videos
Interviews and educational videos
SEO-optimised blog articles
Guides and white papers
Infographics, carousels and branded podcasts
Ongoing content marketing
Strategy included free
Articles, Reels and visuals published every month on your website and social media
SEO optimisation of every piece
Distribution by newsletter and social media
Monthly report: traffic, reads, leads generated
Process
Our method
01
Listen to your customers
Questions asked to your sales staff, Google searches, comments on your social media.
02
Plan
A clear editorial calendar, with one goal per piece.
03
Produce
Writing, design, video and audio, in-house.
04
Distribute
Website, social media, e-mail, WhatsApp, and advertising on the best pieces.
05
Measure and recycle
An article that works becomes a video, an infographic, a carousel.
Why us
Why choose Digit Communication for your content marketing
Every format under one roof. Written, graphic, video, audio: we produce everything in-house, with a single editorial line.
Writers used to many sectors: banking and finance, insurance, health and pharmaceuticals, agribusiness, industry and construction, real estate, education, telecoms and technology, consumer goods (FMCG), international institutions…
SEO built in from the writing stage. Our SEO experts choose the topics and check every piece before publication.
Locally rooted content. Examples, prices, places and habits from Côte d'Ivoire, Senegal, Mali, Burkina Faso and the other markets where you operate.
Contact
Turn your expertise into content
Tell us about your business and the formats you are interested in. We will propose an editorial line and a quote.
Frequently asked questions
Frequently asked questions about content marketing
What is the difference between content marketing and community management?
Community management runs your social media day to day. Content marketing produces in-depth content (articles, guides, videos) that attracts visitors over time, especially from Google. Each feeds the other.
How many articles should we publish per month?
Consistency matters more than volume. For most brands, 2 to 4 quality pieces a month deliver better results than numerous superficial posts.
How long before we see results?
Allow 3 to 6 months for a well-ranked article to attract regular traffic from Google. Content distributed on social media or by e-mail produces faster effects.
Do you also write in English?
Yes, we produce content in French and English for brands addressing an international audience.
Who approves the content before publication?
You do. Every piece is submitted to you before publication, and your in-house experts can be interviewed to enrich technical topics.
Go further
Related services and case studies
Digital marketing
Digital campaigns, online advertising, lead generation, e-mail marketing and performance optimisation.
Discover the service →
Search engine optimisation (SEO)
SEO optimisation, keyword research, Google ranking, technical audit and organic traffic growth.
Discover the service →
Video production
TV commercials, corporate films, promotional videos, motion design and professional photography.
Discover the service →
E-mailing, SMS and WhatsApp
Newsletters, SMS campaigns, WhatsApp Business and chatbots.
Discover the service →
360° communication campaign
Creative, production, media buying, digital and events combined in one campaign.
See our 12 services →
Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →