Digital advertising
BRVM
Raise the profile of the BRVM Awards in Côte d'Ivoire, Senegal and Morocco with a display and programmatic campaign.
Client
Ladili Consulting
Project
BRVM Awards 2021 and 2022
Category
Digital advertising
Goals
Cover three countries: Côte d'Ivoire, Senegal, Morocco
Split the budget between display (50%) and programmatic (50%)
What we did
Video, banner and carousel formats
A/B tests
Weekly reports
Continuous optimisation
Results
+2.25 M
impressions in 10 days (Google Ads)
+33,000
clicks
3
countries covered
Contact
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