SEO training in Côte d'Ivoire and Africa
SEO training in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
A hands-on SEO course to understand how Google works, carry out an SEO audit, choose the right keywords and build an SEO action plan that lastingly improves your website's visibility.
3 formats
online, in-company, MasterClass
Ranking well on Google means getting qualified visitors without paying for each click. This course explains how Google crawls, understands and ranks pages, then gives you the method to audit a website, develop an SEO strategy and roll it out over 12 months. It is led by Digit Communication's SEO experts, who optimise showcase and e-commerce websites every day in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…).
What we do
Training objectives
Understand how Google works: crawling, indexing, ranking
Know the technical basics of an SEO-friendly website
Research and choose the right keywords
Optimise pages and content
Carry out a complete SEO audit
Develop a 12-month SEO strategy and action plan
Training
Audience and prerequisites
Audience: marketing and communication managers, webmasters, web writers, entrepreneurs, owners of showcase or e-commerce websites
Prerequisites: none — knowing how to browse a website is enough; having a website is a plus for the exercises
Training
Programme
Module 1 — General introduction to search marketing
SEO, SEA, how Google works
Module 2 — Website basics for better SEO
structure, speed, mobile, markup, CMS
Module 3 — SEO basics
keywords, content, page optimisation, links, local SEO (Google Business Profile)
Module 4 — Carrying out a complete SEO audit
technical, content, popularity, tools (Google Search Console…)
Module 5 — Developing an SEO strategy
goals, priority keywords, content, tracking indicators
Module 6 — 12-month SEO action plan
priorities, schedule, ranking and traffic tracking
Our offers
Formats and pricing
Intra-entreprise
Programme built around your website and keywords
On your premises, in Abidjan or in West Africa
MasterClass en présentiel
3 sessions a year in Abidjan
Practical cases and exchanges between participants
Durations, dates of upcoming sessions and prices available on request. A training certificate is given to each participant.
Process
How it works
01
First contact
profile, website and preferred format
02
Proposal
detailed programme, dates and price
03
Training
theory, tool demos and exercises
04
Hands-on practice
SEO audit and action plan on your website or a real case
05
Certificate
training certificate handed over
Why us
Why train with Digit Communication?
Practising SEO experts: our trainers optimise showcase and e-commerce websites every day
Cases from every sector: banking, insurance, telecoms, real estate, health, education, hospitality, retail, e-commerce, industry, NGOs and institutions…
9+ years of experience, 4 countries, 180+ brands supported and 27 experts
SEO adapted to the local context: French-language searches, mobile usage and local SEO in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…), with a partner network in Africa (Morocco, Tunisia, Guinea…)
An operational course: you leave with a 12-month SEO action plan
Contact
Request the training programme
Tell us about your project. You will receive a proposal within 1 to 7 working days after the first call.
Frequently asked questions
Questions fréquentes
Do I need to know how to code to take this course?
No. The course is accessible without technical skills. Useful technical notions are explained simply.
Do I need a website?
It is not compulsory, but it is a plus: the audit and action plan can then cover your own website.
How long does it take to see SEO results?
SEO is long-term work: the first results usually appear after a few months. That is why the course ends with a 12-month action plan.
What is the difference with the Google Ads course?
SEO aims for lasting organic rankings on Google. Google Ads lets you appear immediately through advertising. The two are complementary.
Do I receive a certificate?
Yes, a training certificate is given to each participant.
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