Radio airtime buying agency in Côte d'Ivoire and Africa
Radio advertising in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Radio advertising on national stations and local radio, radio ads produced in the studio, airtime buying and spot tracking: Digit Communication gets your message heard, in the city and across the country.
Free
media plan for every campaign bought
Radio accompanies your customers when they wake up, in transport, at work and at the market. It also reaches areas where TV and the internet are weaker, in the languages your audience understands.
What we do
What we buy
Ads on national and private radio
Local and community radio
Sponsorship of programmes and segments
Radio games and special operations
Interviews and sponsored programmes
Radio campaigns in several cities and countries
Our offers
Our radio advertising offers
Radio campaign
Station and time slot selection
Ad production
Airtime buying
Spot tracking
Local radio campaign
Radio selection by city or region
Message adapted into local languages
Coordinated airtime buying
Spot tracking by station
Radio special operation
Programme or segment sponsorship
On-air games and activities
Interviews with your spokespeople
Tracking and report
Free media plan for every campaign bought through Digit Communication. Radio ad production by our studio from 400,000 FCFA.
Process
Our method
01
Brief
target, areas, languages, period, budget.
02
Radio media plan
stations, time slots, frequency.
03
Production
ad writing and recording.
04
Buying and broadcast
booking with stations.
05
Tracking and report
spots aired by station.
Why us
Why Digit Communication for your radio advertising
Negotiated rates with national and local radio stations
Ad and broadcast under one roof: writing, voice-over and recording in-house
Multi-sector experience: consumer goods (FMCG), telecoms and technology, banking and finance, agribusiness, health and pharmaceuticals, international institutions…
National coverage thanks to local radio
9+ years of experience in Côte d'Ivoire, Senegal, Mali, Burkina Faso and through our partner network in Africa (Morocco, Tunisia, Guinea…)
Contact
Get heard
Tell us your target, areas, period and budget. We will propose a radio media plan.
Frequently asked questions
Frequently asked questions about radio advertising
How much does a radio campaign cost?
The price depends on the stations, time slots, number of spots and duration. We propose several budget scenarios.
Can you broadcast in local languages?
Yes. We adapt and record your message in your audience's languages and broadcast it on local radio.
How long should a radio ad be?
Usually between 20 and 30 seconds, with a short version for repetition.
How do I check the spots aired?
We track the spots with each station and give you a report with available proof.
Go further
Related services
Media buying
Media planning, advertising space buying on TV, radio, press, billboards and web, with campaign monitoring.
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Commercials
TV commercials, radio ads, video advertising for the web and social media: Digit Communication designs, shoots and edits your commercials, then can handle their distribution with its media team.
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Television
TV advertising, TV airtime buying, programme sponsorship: Digit Communication chooses the channels and slots that reach your target, produces your commercial if needed and monitors every broadcast.
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Below-the-line
Street marketing, field activations, sampling, in-store promotions and direct marketing: Digit Communication meets your customers where they live, shop and travel.
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Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →