Yara Côte d'Ivoire corporate video: showcasing local commitment to agriculture

Name: Digit Communication
Address: Cité les Versants 2, Rue du Bandaman, II Plateau, Cocody, Abidjan, CI
Telephone: +225 07 58 72 71 92

Yara Côte d'Ivoire is the Ivorian subsidiary of the international Yara group, which specialises in agricultural solutions (fertilisers) and the supply chain. Well established in West Africa, the company is committed to improving local farm productivity and promoting sustainable practices.

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Yara Côte d'Ivoire : image de la vidéo réalisée par Digit Communication

2 min

Corporate video

Project sheet

Yara Côte d'Ivoire at a glance

Client

Yara Côte d'Ivoire

Format

Corporate video

Length

2 min

Distribution

Online (YouTube)

The need

The client wanted a clear, professional and engaging video to present Yara Côte d'Ivoire.

Goals of the video:

Make Yara Côte d'Ivoire known to farmers, partners and stakeholders

Showcase smart fertiliser solutions and sustainable practices

Build institutional trust and encourage collaboration and product adoption

Improve the brand's digital visibility and positioning

Our approach

Research and storytelling: a study of Yara's activities in Côte d'Ivoire and its impact on farmers, analysis of internal testimonies and local farming practices

Scriptwriting: professional, accessible and confident language, structured in three acts: introduction, solutions, impact

Storyboard: alternating field shots (crops, farms), expert interviews and factory and logistics scenes; sequences on products, distribution, training and local contacts

Shoot: at several sites in Côte d'Ivoire, with farmers, technicians and local leaders

Post-production: dynamic editing alternating field footage and narration, warm colour grading (earth, vegetation), clear titles for the offers, upbeat music and a professional voice-over

The result

The video clearly shows Yara Côte d'Ivoire's role in sustainable agriculture, highlighting its technical expertise and its positive impact on local farming sectors.

The video