Digital marketing strategy training in Côte d'Ivoire and Africa
Digital marketing strategy training in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Learn to design a digital strategy, build a digital marketing action plan and manage your results with the right KPIs: a hands-on course, from analysis to monitoring, led by practising strategists.
3 formats
online, in-company, MasterClass
Posting without a strategy means spending time and budget without knowing what it brings. This course follows the method Digit Communication applies for the brands it supports in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…): analyse, set goals, choose your target, define your message and channels, then deploy and measure. At the end, you leave with a structured digital marketing strategy for your own company.
What we do
Training objectives
Analyse your market, your competitors and your digital presence
Build a SWOT and set SMART goals
Define your targets and personas
Develop a message platform and an editorial line
Choose your channels and build an action plan with budget and schedule
Manage the strategy with KPIs and a dashboard
Training
Audience and prerequisites
Audience: executives, marketing and communication managers, digital project managers, entrepreneurs, consultants
Prerequisites: know the basics of digital marketing; experience with social media is useful
Training
Programme
Module 1 — Web marketing situation audit
digital presence, market, competition, digital monitoring
Module 2 — Web marketing SWOT analysis
strengths, weaknesses, opportunities, threats
Module 3 — Setting goals and KPIs
SMART goals aligned with the business
Module 4 — Building personas
segmentation and priority targets
Module 5 — Mapping the buyer journey
online touchpoints, from discovery to loyalty
Module 6 — Message platform and editorial line
positioning, promise, tone, content pillars
Module 7 — Choosing web marketing levers
website, SEO, advertising, social media, influence, e-mail…
Module 8 — Drawing up the operational plan
actions, schedule, organisation and roll-out
Module 9 — Budgeting the strategy
budget split by lever
Module 10 — Management
dashboard, results analysis and adjustments
Common-thread workshop
building your company's digital marketing strategy
Our offers
Formats and pricing
Intra-entreprise
Strategy workshop built around your brand and challenges
On your premises, in Abidjan or in West Africa
MasterClass en présentiel
3 sessions a year in Abidjan
Case studies and exchanges between participants
Durations, dates of upcoming sessions and prices available on request. A training certificate is given to each participant.
Process
How it works
01
First contact
profile, goals and preferred format
02
Proposal
detailed programme, dates and price
03
Training
method, African case studies and common-thread workshop
04
Presentation
presenting your strategy and expert feedback
05
Certificate
training certificate handed over
Why us
Why train with Digit Communication?
Our strategists' method: the one we apply every day for the brands we support
Multi-sector experience: banking, insurance, telecoms, consumer goods, food, cosmetics, health, real estate, retail, education, NGOs and institutions…
9+ years of experience, 4 countries, 180+ brands supported and 27 experts
A 360° communication vision: digital linked with media, events and press relations
African roots: Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…), with a partner network in Africa (Morocco, Tunisia, Guinea…)
Contact
Request the training programme
Tell us about your project. You will receive a proposal within 1 to 7 working days after the first call.
Frequently asked questions
Questions fréquentes
Are there prerequisites for this course?
Knowing the basics of digital marketing is recommended. Experience with social media is useful. Otherwise, start with the digital marketing basics course.
Will I leave with a strategy for my company?
Yes. The common-thread workshop lets you build your own company's digital marketing strategy module by module.
Is this course suitable for a marketing team?
Yes. In the in-company format, the course becomes a strategy workshop built around your brand and challenges.
How does the online format work?
You follow the modules at your own pace and an expert coaches you, answering your questions and reviewing your work.
Do I receive a certificate?
Yes, a training certificate is given to each participant.
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