Web analytics agency in Côte d'Ivoire and Africa
Web analytics and reporting in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Google Analytics 4, Tag Manager, ad pixels and marketing dashboard: Digit Communication measures what your website, social media and campaigns bring in, and explains it to you every month in clear reporting.
1 page
for all your key figures
Most of the websites we audit have an analytics tool installed, but poorly configured: quote requests are not counted, WhatsApp clicks are invisible, campaigns get mixed up. Decisions are then made on gut feeling.
Web analytics means correctly measuring your visitors' behaviour and the result of each marketing action. Digit Communication installs and configures your measurement tools, gathers your figures in a readable marketing dashboard and explains every month what they mean.
What we do
Our web analytics and reporting services
Tracking plan and Google Analytics 4 set-up
We define what must be measured (forms, calls, WhatsApp clicks, downloads, purchases) and configure Google Analytics 4 accordingly.
Google Tag Manager and ad pixels
Installation and centralised management of your tags: Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, Google Ads conversions.
Campaign tracking
Tagged links (UTM) on all your ads, newsletters and posts, to know where each visitor and each lead comes from.
Custom dashboards
An online dashboard (Looker Studio) combining your website, social media, campaigns and SEO. Your key figures on a single page, updated automatically.
Reports and recommendations
Every month, an annotated report: what improved, what declined, why, and what we recommend changing.
Performance audit and UX analysis
Where your visitors drop off, which pages are slow, which journeys work. Heatmaps and session recordings if needed.
Our offers
Our web analytics and reporting offers
Tracking audit
Check of Google Analytics 4, Tag Manager and pixels
List of unmeasured or poorly measured conversions
Prioritised correction plan
Free with any support plan, otherwise on quote
Request a quoteTracking and dashboard set-up
Complete tracking plan
Google Analytics 4 and Google Tag Manager configuration
Ad pixel installation
Custom Looker Studio dashboard
Training your teams to read it
Delivered in 7 to 14 days
Monthly reporting
Continuously updated dashboard
Annotated monthly report
Optimisation recommendations
Review meeting with your team
Included in all digital support plans, from 400,000 FCFA / month
Request a quoteProcess
Our method
01
Define the goals
What really matters for your business: sales, leads, calls, sign-ups.
02
Measure accurately
A tracking plan covering all your channels.
03
Bring together
All your data in a single dashboard.
04
Explain
Annotated figures, not raw screenshots.
05
Decide
Concrete recommendations for the following month.
Why us
Why choose Digit Communication for your web analytics
Analysts who know marketing. We do not just deliver figures, we explain what to do with them.
Experience in a wide range of sectors: banking and finance, insurance, retail, e-commerce, real estate, automotive, education, health and pharmaceuticals, telecoms and technology, international institutions…
All your channels in a single report. Website, SEO, social media, ads, e-mailing: we manage these channels in-house and know how to link them.
Reports for every level. A summary for management, the detail for marketing teams.
Contact
Your figures have things to tell you
Give us your website address and the tools already in place. We will check what your tracking really measures.
Frequently asked questions
Frequently asked questions about web analytics
I already have Google Analytics. Why use you?
Installing the tool is not enough. Without conversion and event configuration, it only measures visits. We set it up to track what matters for your business.
Can you measure WhatsApp clicks and calls?
Yes. Every click on a WhatsApp button or phone number can be tracked as a conversion and linked to the campaign that triggered it.
What is a Looker Studio dashboard?
It is a free online dashboard provided by Google that gathers data from several sources. You can access it whenever you like, from a computer or a phone.
Does my data remain my property?
Yes. All accounts are created in your name, and we access them with rights you can withdraw at any time.
How often will I receive a report?
The dashboard is updated continuously. The annotated report is sent every month, with a fuller review every quarter.
Go further
Related services and case studies
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Digital campaigns, online advertising, lead generation, e-mail marketing and performance optimisation.
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Google Ads
Search, Maps, YouTube, Display and Performance Max.
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Search engine optimisation (SEO)
SEO optimisation, keyword research, Google ranking, technical audit and organic traffic growth.
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360° communication campaign
Creative, production, media buying, digital and events combined in one campaign.
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Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →