Digital advertising
DIGITRANS
Drive downloads of the DIGITRANS carpooling app, cut the acquisition cost and gain visibility in Abidjan.
Client
DIGITRANS
Project
Carpooling app
Category
Digital advertising
Goals
Increase downloads
Reduce the customer acquisition cost (CAC)
Improve return on investment and visibility
What we did
Audit of the Facebook Ads and Google Ads accounts
The “Get around Abidjan for 0 francs” concept
Reworked offers and user journey
A/B tests
Ads geo-targeted by district
Results
x3
daily downloads
Lower
customer acquisition cost
Facebook Ads
main channel, budget redirected
Contact
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