Ecobank and Canal+ commercial: your two everyday allies
Ecobank is a pan-African banking group founded in 1985 and present in 35 sub-Saharan African countries. Canal+ is a French television group launched in 1984.
35 s
Animated commercial
Project sheet
Ecobank et Canal+ at a glance
Client
Ecobank et Canal+
Format
Animated commercial
Length
35 s
Distribution
Online (YouTube)
01
The need
The two companies wanted to work together to raise their profile with a creative video.
Goals of the video:
Highlight how easy it is to pay for Canal+ through Ecobank (app or USSD)
Encourage everyday use of digital banking services
Create a realistic situation that grabs attention and is easy to relate to
Prompt action: immediate payment, opening an account or downloading the app
02
Our approach
Scriptwriting: in plain, easy-to-understand French
Post-production: animated editing, to make the message easy to understand and naturally entertaining
03
The result
A short, effective, customer-focused spot built on a real-life situation to show the benefit of mobile payment.
The video
The delivered video
Expertise
Services involved
Contact
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