Grand-Lahou University: quality education in the right environment
The Acka Ewadjo Cécile university institute in Grand-Lahou awards BTS diplomas and bachelor's degrees in more than 6 fields.
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Commercial
Project sheet
Université de Grand-Lahou at a glance
Client
Université de Grand-Lahou
Format
Commercial
Distribution
Online (YouTube)
01
The need
The client wanted an advertising video to encourage school-leavers to enrol at the university.
Goals of the video:
Increase the university's visibility
Share useful information about the university
Encourage new school-leavers to enrol, especially those from Grand-Lahou
02
Our approach
Research and storytelling: analysis of parents' accounts of how far universities are from home, and of similar videos made in other African countries
Scriptwriting: in plain French
Storyboard: static shots of a father talking to his daughter, views of the university from outside and inside
Shoot: in daylight, in a simple, realistic home portraying everyday Ivorian family life, with a professional actor, natural light and tight framing
03
The result
A father worried about his daughter's future after school learns with relief that Grand-Lahou University is opening right next door: a concrete answer to parents' concerns and quality education for local young people, without leaving their town.
The video
The delivered video
Expertise
Services involved
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