Yara Côte d'Ivoire corporate video: showcasing local commitment to agriculture
Yara Côte d'Ivoire is the Ivorian subsidiary of the international Yara group, which specialises in agricultural solutions (fertilisers) and the supply chain. Well established in West Africa, the company is committed to improving local farm productivity and promoting sustainable practices.
2 min
Corporate video
Project sheet
Yara Côte d'Ivoire at a glance
Client
Yara Côte d'Ivoire
Format
Corporate video
Length
2 min
Distribution
Online (YouTube)
01
The need
The client wanted a clear, professional and engaging video to present Yara Côte d'Ivoire.
Goals of the video:
Make Yara Côte d'Ivoire known to farmers, partners and stakeholders
Showcase smart fertiliser solutions and sustainable practices
Build institutional trust and encourage collaboration and product adoption
Improve the brand's digital visibility and positioning
02
Our approach
Research and storytelling: a study of Yara's activities in Côte d'Ivoire and its impact on farmers, analysis of internal testimonies and local farming practices
Scriptwriting: professional, accessible and confident language, structured in three acts: introduction, solutions, impact
Storyboard: alternating field shots (crops, farms), expert interviews and factory and logistics scenes; sequences on products, distribution, training and local contacts
Shoot: at several sites in Côte d'Ivoire, with farmers, technicians and local leaders
Post-production: dynamic editing alternating field footage and narration, warm colour grading (earth, vegetation), clear titles for the offers, upbeat music and a professional voice-over
03
The result
The video clearly shows Yara Côte d'Ivoire's role in sustainable agriculture, highlighting its technical expertise and its positive impact on local farming sectors.
The video
The delivered video
Expertise
Services involved
Contact
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