Brand platform agency in Côte d'Ivoire and Africa
Brand platform creation in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Define your brand positioning, promise, values, tone and key messages in a clear brand platform, so your teams, partners and suppliers talk about your brand the same way.
Free
first discussion with a consultant
When everyone presents the company in their own way, the brand loses strength and credibility. The brand platform is the reference document that sets out who you are, what you promise and how you say it. It then guides all your communication: advertising, social media, website, speeches, recruitment. Digit Communication builds it with your leadership teams, for companies and institutions in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…).
What we do
What your brand platform contains
Purpose and vision: why the brand exists, where it wants to go
Mission: what the brand concretely does for its audiences
Positioning: the place the brand wants to hold against competitors
Targets: priority audiences and what they expect
Promise: the main benefit the brand commits to delivering
Proof points: what makes the promise credible
Values: the principles that guide the brand and its teams
Personality and tone: how the brand speaks, words to use and to avoid
Key messages: by target (customers, partners, employees, investors, institutions…)
Signature / slogan: baseline proposals
Training
Deliverables
Complete brand platform (reference document)
One-page summary for the teams
Tone and vocabulary guide
Brand pitch (30 seconds, 2 minutes)
Presentation to the leadership teams
Our offers
Our offers
Plateforme de marque complète
Immersion: study of your documents, market and competitors
Interviews with management, teams and customers or partners
Workshops with your leadership teams
Purpose, vision, mission, positioning, promise, proof points, values
Personality, tone and vocabulary guide
Key messages by target
Signature / slogan proposals
One-page summary and brand pitch
Presentation to the teams
Plateforme de marque + identité visuelle
Everything in the complete platform
Logo creation or redesign
Brand guidelines: colours, typefaces, usage rules
Roll-out on the first materials (stationery, social media, presentation…)
Brand guide combining platform and guidelines
Proposal sent within 7 to 14 days after the brief.
Process
Our method
01
Immersion
study of your history, documents, market and competitors
02
Listening
interviews with management, teams and, if needed, customers and partners
03
Workshops
working sessions to bring out positioning, promise and values
04
Writing
formalising the platform and key messages
05
Approval and ownership
presentation, adjustments and sharing with the teams
Why us
Why choose Digit Communication?
From meaning to execution: we build the platform and know how to turn it into campaigns, content and visual identity
Experience in many sectors: banking, insurance, microfinance, telecoms, consumer goods, food, cosmetics, health, real estate, industry, retail, education, NGOs and institutions…
9+ years of experience, 4 countries, 180+ brands supported and 27 experts
Locally rooted brands: messages designed for audiences in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…), with a partner network in Africa (Morocco, Tunisia, Guinea…)
A collaborative method: a platform built with your teams, and therefore adopted by them
Contact
Let's talk about your brand
Tell us about your project. You will receive a proposal within 1 to 7 working days after the first call.
Frequently asked questions
Questions fréquentes
What is the difference between a brand platform and brand guidelines?
The brand platform defines what the brand is and says: positioning, promise, values, tone, messages. Brand guidelines define its appearance: logo, colours, typefaces. The platform comes first and guides the guidelines.
When should you create or review your brand platform?
When a company is created, during a repositioning, a merger, a name change, an expansion into a new country, or when the brand's messages lack consistency.
Who should take part?
Management first, then representatives of key teams (sales, marketing, HR…). Interviews with customers or partners enrich the process.
Is the platform also used internally?
Yes. It helps unite teams, recruit and align the message of all employees.
Can you then create the logo and brand guidelines?
Yes. Our graphic design team creates or redesigns your visual identity based on the platform.
Go further
Related services
Communication audit
A complete communication audit to assess your communication materials, your social media, your website and your brand image with your audiences, and know exactly where to act first.
Discover →
Annual communication plan
A structured annual communication plan to set your communication goals, choose your targets and channels, schedule your actions in a calendar, control your communication budget and track your results with clear indicators.
Discover →
Launch strategy
Succeed with your product launch, your new brand or your entry into a new West African country with a complete launch strategy: teasing, messages, media plan, launch event and results tracking.
Discover →
Graphic design and visual identity
Logos, brand guidelines, advertising materials, brochures, posters and packaging.
Discover →
Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →