Google Ads training in Côte d'Ivoire and Africa
Google Ads training in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
A complete Google Ads course to launch and optimise your search campaigns, Display network, YouTube and app campaigns: keywords, ads, budget, bidding and conversion tracking.
3 formats
online, in-company, MasterClass
Google Ads lets you appear at the exact moment your customers search for your products, but also on millions of websites, apps and YouTube videos. You still need to know how to structure an account, choose keywords and control your budget. This course passes on the method of Digit Communication's Google Ads experts, who run campaigns for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…).
What we do
Training objectives
Understand how Google Ads works: bidding, Quality Score, campaign types
Create and set up a Google Ads account
Launch and optimise Search Network campaigns
Launch and optimise Display and video (YouTube) campaigns
Know app campaigns
Track conversions and manage your budget
Training
Audience and prerequisites
Audience: marketing and communication managers, acquisition officers, entrepreneurs, e-merchants, website owners
Prerequisites: know the basics of digital marketing; having a website is a plus for the exercises
Training
Programme
Module 1 — Google Ads basics
overview, how it works, bidding, Quality Score, campaign types
Module 2 — Creating and setting up a Google Ads account
account structure, billing, conversion tracking, Google Analytics linking
Module 3 — Search Network campaigns
keyword research, match types, ads, extensions, launch and optimisation
Module 4 — Display Network campaigns
targeting, formats, banners, remarketing, launch and optimisation
Module 5 — Video campaigns (YouTube)
formats, targeting, launch and optimisation
Module 6 — App campaigns
promoting an app, launch and optimisation
Our offers
Formats and pricing
Intra-entreprise
Programme built around your account and goals
On your premises, in Abidjan or in West Africa
MasterClass en présentiel
3 sessions a year in Abidjan
Demos and practical cases
Durations, dates of upcoming sessions and prices available on request. A training certificate is given to each participant.
Process
How it works
01
First contact
profile, goals and preferred format
02
Proposal
detailed programme, dates and price
03
Training
theory and demos in the Google Ads interface
04
Hands-on practice
building a campaign for your business or a real case
05
Certificate
training certificate handed over
Why us
Why train with Digit Communication?
Practising Google Ads experts: our trainers run Search, Display and YouTube campaigns every day
Cases from every sector: banking, insurance, telecoms, real estate, health, education, hospitality, tourism, e-commerce, automotive, retail, B2B services…
9+ years of experience, 4 countries, 180+ brands supported and 27 experts
Knowledge of local markets: searches, bidding and usage in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…), with a partner network in Africa (Morocco, Tunisia, Guinea…)
An operational course: you leave knowing how to launch, track and optimise your campaigns
Contact
Request the training programme
Tell us about your project. You will receive a proposal within 1 to 7 working days after the first call.
Frequently asked questions
Questions fréquentes
Is Google Ads only search engine advertising?
No. Google Ads also covers the Display network, YouTube, app campaigns and other campaign types. The course covers the main ones.
Do I need an advertising budget to take the course?
No, the course can be taken without spending. For the practical exercises, a small test budget is a plus.
Do I need a website?
It is recommended for Search Network and Display campaigns, but not compulsory to take the course.
What is the difference with the SEO course?
Google Ads brings immediate, paid visibility. SEO builds lasting organic rankings. The two are complementary.
Do I receive a certificate?
Yes, a training certificate is given to each participant.
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