Facebook advertising training in Côte d'Ivoire and Africa
Facebook advertising training in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
A practical Facebook Ads course to create effective Facebook and Instagram ads: ad account set-up, targeting, ad creation, budget management and Meta campaign optimisation.
3 formats
online, in-company, MasterClass
Boosting a post is not advertising. To get measurable results — awareness, messages, leads, sales — you need a well-configured account, relevant targeting, suitable ads and rigorous tracking. This course passes on the method of Digit Communication's Meta Ads experts, who run campaigns every day for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…).
What we do
Training objectives
Know the prerequisites and how advertising works on Facebook and Instagram
Correctly set up your ad account and Meta Business Suite
Choose the campaign objective and build your audiences
Create high-performing ads: visuals, videos, copy
Manage your budget and read the results
Optimise and then scale your campaigns
Training
Audience and prerequisites
Audience: community managers, marketing and communication officers, entrepreneurs, e-merchants, retailers
Prerequisites: use Facebook or Instagram; experience with social media is useful
Training
Programme
Module 1 — Facebook advertising prerequisites
page, Meta Business Suite, pixel and payment methods
Module 2 — Ad account set-up
Ads Manager, access, settings
Module 3 — Facebook advertising basics
campaign objectives, campaign / ad set / ad structure, targeting and audiences, placements, budget
Module 4 — Creating ad content
formats, visuals, videos, Reels, hooks and calls to action
Module 5 — Improving campaign performance
indicators, A/B tests, optimisation
Module 6 — Scaling your campaigns
budget increases, lookalike audiences, retargeting
Our offers
Formats and pricing
Intra-entreprise
Programme built around your ad account and goals
On your premises, in Abidjan or in West Africa
MasterClass en présentiel
3 sessions a year in Abidjan
Demos and practical cases
Durations, dates of upcoming sessions and prices available on request. A training certificate is given to each participant.
Process
How it works
01
First contact
profile, advertising goals and preferred format
02
Proposal
detailed programme, dates and price
03
Training
theory and demos in Ads Manager
04
Hands-on practice
building a campaign for your brand or a real case
05
Certificate
training certificate handed over
Why us
Why train with Digit Communication?
Practising Meta Ads experts: our trainers run Facebook and Instagram campaigns every day
Cases from every sector: banking, insurance, telecoms, consumer goods, food, cosmetics, fashion, food service, real estate, e-commerce, education, events…
9+ years of experience, 4 countries, 180+ brands supported and 27 experts
Knowledge of local audiences: targeting and usage in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…), with a partner network in Africa (Morocco, Tunisia, Guinea…)
A 100% operational course: you leave knowing how to launch, track and optimise a campaign
Contact
Request the training programme
Tell us about your project. You will receive a proposal within 1 to 7 working days after the first call.
Frequently asked questions
Questions fréquentes
Does the course also cover Instagram?
Yes. Facebook and Instagram campaigns are managed from the same Meta Ads Manager: both are covered.
Do I need an advertising budget to take the course?
No, the course can be taken without spending. For the practical exercises, a small test budget is a plus.
What is the difference between boosting a post and creating a campaign?
The "Boost" button offers few settings. Ads Manager lets you choose the objective, refine targeting, test several ads and track results precisely.
Are there any prerequisites?
Experience with social media is useful. If you are a beginner, the community management basics course is a good starting point.
Do I receive a certificate?
Yes, a training certificate is given to each participant.
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