Digital marketing training in Côte d'Ivoire and Africa
Training in the basics of digital marketing in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
A digital marketing course for beginners in Abidjan, online or in-company: understand digital channels, web vocabulary and key performance indicators (KPIs) to manage your online presence methodically.
3 formats
online, in-company, MasterClass
SEO, SEA, engagement rate, CPC, conversion funnel… Digital marketing has its own language and rules. This course gives you the essential first landmarks to understand how digital channels work, talk to an agency or supplier, and make better decisions for your brand. It is led by the experts of Digit Communication, a 360° communication agency present in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…), who practise these trades every day.
What we do
Training objectives
Understand the digital marketing ecosystem and the role of each channel
Master the essential vocabulary of the web and online advertising
Identify the key indicators (KPIs) to track according to your goals
Know good practice on social media, websites and e-mail
Be able to assess a digital action and work effectively with an agency
Discover the main levers: WordPress website, SEO, Google advertising, affiliate marketing, e-mail marketing, social media
Build a first web marketing action plan
Training
Audience and prerequisites
Audience: entrepreneurs, SME managers, communication or marketing officers, sales staff, students and anyone starting out in digital
Prerequisites: none — the course starts from scratch
Training
Programme
Module 1 — Digital marketing fundamentals
ecosystem, channels, vocabulary (reach, engagement, CPC, CTR, conversion rate, ROI…)
Module 2 — The basics of a web marketing strategy
goals, target, choice of levers
Module 3 — Building a website with WordPress
structure, pages, content, good practice
Module 4 — Creating attention-grabbing content
copy, visuals, videos
Module 5 — SEO basics
Module 6 — Google advertising
keywords and the Display network
Module 7 — Generating qualified traffic through affiliate marketing
Module 8 — E-mail marketing
Module 9 — Measuring performance with Google Analytics
key indicators (KPIs) and dashboards
Modules 10 to 13 — Community management
Facebook, Instagram, LinkedIn and TikTok
Module 14 — Drawing up your web marketing action plan
Module 15 — Practical workshop
building a web marketing strategy on a real case
Our offers
Formats and pricing
100 % en ligne
Self-paced learning path
Expert support for coaching and questions
Intra-entreprise
Programme adapted to your sector and teams
On your premises, in Abidjan or in West Africa
MasterClass en présentiel
3 sessions a year in Abidjan
Exchanges with the experts and other participants
Durations, dates of upcoming sessions and prices available on request. A training certificate is given to each participant.
Process
How it works
01
First contact
you tell us your profile, goals and preferred format
02
Proposal
we send you the detailed programme, dates and price
03
Training
theory, concrete examples from the African market and practical exercises
04
Assessment and certificate
validation of learning and certificate handed over
Why us
Why train with Digit Communication?
Practitioner trainers: our experts run digital campaigns and strategies every day
Examples from the field: banking, insurance, telecoms, consumer goods, food, cosmetics, health, real estate, retail, education, NGOs and institutions…
9+ years of experience, 4 countries, 180+ brands supported and 27 experts
An African reading of digital: usage, platforms and behaviour specific to Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…), with a partner network in Africa (Morocco, Tunisia, Guinea…)
Flexible formats: online, in-company or MasterClass
Contact
Request the training programme
Tell us about your project. You will receive a proposal within 1 to 7 working days after the first call.
Frequently asked questions
Questions fréquentes
Do I need prior knowledge to take this course?
No. The digital marketing basics course is designed for beginners and requires no prerequisites.
What is the difference between the formats offered?
The online format is self-paced with expert coaching. In-company is adapted to your teams and takes place on your premises. The MasterClass is an in-person session held 3 times a year in Abidjan.
Can the course be organised for my whole team?
Yes. The in-company format lets us adapt the programme to your sector, level and goals.
Do I receive a certificate?
Yes, a training certificate is given to each participant at the end of the course.
Which course should I take next?
Depending on your goals: the digital marketing strategy, community management, SEO, Facebook advertising or Google advertising course.
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