Product launch event agency in Côte d'Ivoire and Africa
Product launch organisation in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Launch events, launch parties, press and influencer previews: Digit Communication reveals your product to a chosen audience and starts the first word of mouth, in the room and on social media.
9+ years
of events organised
A successful launch plays out in a few hours: the right people in the room, a memorable reveal and content that circulates the same evening.
What we do
What we organise
Launch parties and reveals
Previews for press and influencers
In-store launches
Launches of vehicles, apps, financial services
Launch tours in several cities
Hybrid launches: in the room and live on social media
Our offers
Our offers
Turnkey launch
Concept and staging of the reveal
Venue, technical set-up, decoration, catering
Invitation management and welcome
Entertainment and master of ceremonies
Coordination on the day
Launch + communication
Everything in the Turnkey launch
Press invitations and press relations
Invited influencers
Digital campaign before and after the event
Photo and video coverage, aftermovie
In-store launch
Activation and tasting or demo
POS and store dressing
Brand ambassadors trained on the product
Sales and contacts report
Option: photo and video coverage by our studio, from 500,000 FCFA.
Process
Our method
01
Brief
product, target, message, date, budget.
02
Concept
reveal idea and staging.
03
Organisation
venue, suppliers, guests.
04
Communication
teasing, invitations, press, influencers.
05
On the day
coordination on site.
06
Afterwards
photos, videos, coverage and report.
Why us
Why Digit Communication for your launch
Launch and communication by the same team: event, press, influencers, digital
An in-house video studio that delivers the first content the next day
Multi-sector experience: consumer goods (FMCG), telecoms and technology, automotive, banking and finance, cosmetics and beauty, real estate…
Launches in several countries with our teams and partners
9+ years of experience in Côte d'Ivoire, Senegal, Mali, Burkina Faso and through our partner network in Africa (Morocco, Tunisia, Guinea…)
Contact
Tell us about your launch
Tell us your product, the planned date and the number of guests. Proposal within 7 to 14 days.
Frequently asked questions
Frequently asked questions about product launches
How far in advance should we contact you?
Ideally 6 to 8 weeks before the date, to secure the venue, guests and press.
Can you invite influencers?
Yes. We select the profiles suited to your product and manage their attendance and posts.
Can you stream the launch live?
Yes, on your social media, with our video team.
How much does a launch event cost?
The price depends on the number of guests, the venue, the staging and the communication set-up. Each launch is quoted individually.
Go further
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Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →