Street marketing and below-the-line agency in Côte d'Ivoire and Africa
Below-the-line and street marketing in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Street marketing, field activations, sampling, in-store promotions and direct marketing: Digit Communication meets your customers where they live, shop and travel.
Free
media plan for every campaign bought
Below-the-line creates direct contact with your audience: they taste, try and talk with your brand ambassadors. It is the ideal complement to a TV, radio or billboard campaign, and often what triggers the purchase.
What we do
What we organise
Street marketing and caravans in neighbourhoods and markets
Sampling and tastings
In-store and supermarket promotions
Roadshows in several cities
Stands and activations at events
Flyer and sample distribution
Direct marketing: SMS, mail, phone calls
Our offers
Our below-the-line offers
Street marketing
Activation concept
Recruitment and training of brand ambassadors
Equipment and materials for the operation
Field deployment
Photos, videos and report
In-store activation
Promotions, tastings and sampling
POS set-up
Brand ambassadors trained on your products
Sales tracking during the operation
Report by point of sale
Multi-city roadshow
Route and schedule
Branded vehicle and sound system
Activation team
Local permits
Report by city
Direct marketing
SMS and WhatsApp campaigns
Targeted distribution of materials
Phone calls and appointment setting
Response tracking
Process
Our method
01
Brief
goal, target, areas, period.
02
Concept
activation mechanics and messages.
03
Preparation
brand ambassadors, equipment, permits, logistics.
04
Deployment
in the field, with supervision.
05
Report
contacts, samples distributed, sales, photos.
Why us
Why Digit Communication for your below-the-line
An in-house events agency for logistics and activation
Field and media coordinated in a single 360° communication campaign
Strong experience in consumer goods (FMCG), agribusiness, telecoms and technology, banking and finance, retail…
Operations in several cities and several countries
9+ years of experience in Côte d'Ivoire, Senegal, Mali, Burkina Faso and through our partner network in Africa (Morocco, Tunisia, Guinea…)
Contact
Let's go and meet your customers
Tell us your product, the target areas and the period. We will propose a field set-up.
Frequently asked questions
Frequently asked questions about below-the-line
What is street marketing?
It is a communication action in the street or in public places, to create direct and memorable contact with your audience.
Do you provide the brand ambassadors?
Yes. We recruit them, train them on your products and supervise them throughout the operation.
Do you handle permits?
Yes, we obtain the necessary permits from town halls and venue managers.
How do you measure the results of an activation?
We count contacts, samples distributed and, in store, sales during the operation. You receive a report with photos.
Go further
Related services
Media buying
Media planning, advertising space buying on TV, radio, press, billboards and web, with campaign monitoring.
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Events
Product launches, conferences, trade shows, ceremonies, corporate events and brand activations.
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E-mailing, SMS and WhatsApp
Newsletters, SMS campaigns, WhatsApp Business and chatbots.
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Billboards
Large-format billboards, street furniture and indoor advertising: Digit Communication chooses the best sites, designs your poster, handles printing and posting, and sends you proof photos.
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Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →