Google Ads agency in Côte d'Ivoire and Africa
Google Ads agency in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso…)
Google Search, Google Maps, YouTube, Display, Performance Max: Digit Communication chooses and runs the Google Ads campaigns suited to your goal, to generate calls, store visits, leads and sales.
from 250,000
FCFA / month, strategy included
Google Ads is not limited to text ads at the top of search results. Google's ad network covers Search, Google Maps, YouTube, millions of partner sites and apps, Gmail and the Play Store. Each campaign type serves a different goal: capturing existing demand, bringing customers to your branch, building awareness or retargeting visitors.
As a Google Ads agency in Côte d'Ivoire, Digit Communication chooses the campaigns suited to your goal, writes the ads, produces banners and videos in its studios, sets the bids and tracks the cost of your leads every day. Campaigns complement your SEO: advertising brings immediate results while SEO takes over in the long run.
What we do
The Google Ads campaigns we manage
The campaign type is never chosen in advance: it depends on your goal, your sector, your budget and your market.
Search network campaigns
Your ads appear at the top of Google results when someone types a query related to your business. Keyword research, exclusions and ad extensions (call, location, sitelinks).
Local and Google Maps campaigns
For branches, shops, restaurants, clinics or showrooms: your ads appear on Google Maps and in “near me” searches, with your address, opening hours, a call button and directions. We also optimise your Google Business Profile.
Display and remarketing campaigns
Banners on millions of Google partner sites and apps, to build awareness or retarget people who have already visited your website.
YouTube advertising
Your commercials and videos shown before or during the videos your target watches, including YouTube Shorts. Ideal for awareness and product launches.
Performance Max and Demand Gen
Performance Max runs a single campaign across all Google inventory (Search, Maps, YouTube, Display, Gmail, Discover) to maximise conversions. Demand Gen targets people on YouTube, Discover and Gmail with visual formats.
Shopping and app campaigns
For e-commerce sites: your products with photo and price directly in Google, through Merchant Center. For mobile apps: campaigns that drive downloads on Android and iOS.
Conversion tracking
Google Tag Manager and Google Analytics 4 set-up to measure the calls, forms, WhatsApp clicks and purchases generated by your ads.
Google Ads account audit
Already running campaigns? We analyse your account and spot what eats budget without bringing anything back.
Our offers
Our Google Ads offers
Google Ads account audit
Analysis of structure, keywords and ads
Conversion tracking check
List of wasted spend
Prioritised action plan
Free with any support plan, otherwise on quote
Request a quoteGoogle Ads campaign
Keyword research and account structure
Ad and extension copywriting
Conversion tracking set-up
Management throughout the campaign
Quantified report
Monthly Google Ads management
Strategy included free
Search, YouTube and Display campaigns
Bid and keyword optimisation every week
Coordination with your SEO
Monthly report and review meeting
from 250,000 FCFA / month
Request a quoteThe advertising budget paid to Google is billed separately from agency fees.
Process
Our Google Ads method
01
Understand demand
What your customers actually type into Google, in French, in English and with their typos.
02
Structure
Tight ad groups, one ad per intent, a consistent landing page.
03
Measure from day one
No launch without conversion tracking.
04
Optimise
Exclusions, bids, new ads, every week.
05
Report
Cost per lead, cost per sale, and what we change the following month.
Why us
Why choose Digit Communication for your Google Ads campaigns
SEO and SEA in the same team. We know when to pay for a keyword and when to work on it organically, so you never pay twice.
Campaigns in a wide range of sectors: banking and finance, insurance, real estate, automotive, health and pharmaceuticals, education, industry and construction, telecoms and technology, hospitality and food service, international institutions…
Landing pages designed in-house. Our developers create or improve the page that receives your visitors, so a click becomes a lead.
Every budget. From local campaigns for a shop in Abidjan to multi-country campaigns in Côte d'Ivoire, Senegal, Mali, Burkina Faso and beyond.
Contact
Your customers are already searching for you on Google
Tell us what you sell and where. We will recommend the right Google Ads campaigns and a starting budget.
Frequently asked questions
Frequently asked questions about Google Ads
What is the difference between Google Ads and SEO?
With Google Ads, you pay for each click and appear from launch. SEO costs nothing per click but takes several months of work. The two complement each other.
Do we pay Google even if nobody clicks?
No, for search network campaigns you only pay per click. Some YouTube or Display campaigns may be billed per view or per impression, depending on the chosen goal.
Do people really search on Google in Côte d'Ivoire?
Yes, and increasingly on mobile. Before each campaign, we check the search volume of your keywords in the target country, so we only launch campaigns that have an audience.
Do I need a website to advertise on Google?
It is preferable. Some campaigns can lead to a call or a Google Business Profile, but a dedicated landing page clearly improves results.
How soon do we see the first results?
Ads go live a few hours after approval. It then takes 2 to 4 weeks of optimisation to reach a stable cost per lead.
Go further
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SEO optimisation, keyword research, Google ranking, technical audit and organic traffic growth.
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Landing pages and sales funnels
Campaign pages, lead capture pages, funnels with Mobile Money payment.
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Web analytics and reporting
Google Analytics 4, Tag Manager, pixels and marketing dashboard.
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360° communication campaign
Creative, production, media buying, digital and events combined in one campaign.
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Case studies
Projects carried out for brands in Côte d'Ivoire and West Africa (Senegal, Mali, Burkina Faso).
See our case studies →